Armani's Diamond fragrance now available at The Fragrance Shop

Released on: December 20, 2012, 7:19 am
Industry: Retail

-- /EPR NETWORK/ -- Best-selling and internationally-renowned cosmetics brand Emporio Armanis Diamond fragrance for women - which is poised to be a best seller this Christmas - is now available at The Fragrance Shop.

In creating Diamonds, Giorgio Armani tailored the fragrance specifically for his image of the classic Armani woman – someone who’s strong, confident and yet feminine; a real symbol of 21st century womanhood. Indeed, someone who lives their life like they’re constantly revelling in the limelight of a glamorous fashion show; someone who lives their life on the edge and isn’t afraid to show it.

The choice of name says it all about this fragrance – it’s a symbol of boldness and audacity, appeal, desirability. Diamonds, much like the stone from which it derives its name, really is the epitome of unmistakable brilliance and as such is likely to prove impossible to resist for many this Christmas.

The heady, striking blend of Diamonds is sure to leave any woman feeling self-confident enough to take the world on single-handed. This gourmand fragrance is a sensual blend, combining subtlety and power – the very essence of the Armani woman. A delicate touch of litchi and raspberry complements the hint of rose to perfection and provides palpable femininity, while the hints of woods and amber lend the fragrance a distinctive charm.

The fragrance is encased in a sculpted, sparkling block of shimmering glass, with the world-famous, unmistakable Emporio Armani eagle rising boldly from the centre and a metallic silver spray cap perched triumphantly on top.

Diamonds is unique, refined, alluring and is sure to leave a long-lasting impression. Truly, this fragrance is a girl’s best friend.

Now available at The Fragrance Shop, Diamonds is priced at £36.50 for a 30ml bottle,£48.50 for 50ml and £64.99 for 100ml. Customers can also pick up a Diamonds eau de parfum 30ml gift set for £36.99.


Notes to editors:-

Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at

All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents including; Yves Saint Laurent Rive Gauche, Chanel No 5 and Paco Rabanne 1 million.

For further information, please contact:
Sparkle PR Ltd
Nicola Boniface/Wendy Campling/Rachel Higgin
Tel: 020 8686 3141/020 8686 8441/020 8686 3290


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