The Bombay Store launches The Elephant Company’s Modern Warli Collection: Where Folk Art Meets Modernity!

Released on: November 07, 2013, 9:40 am
Author:
Industry: Retail

-- /EPR NETWORK/ -- The Bombay Store introduces a new collection inspired from the traditional Warli art form by The Elephant Company.

For the first time, The Elephant Company designs an exquisite range of accent furniture, lighting, bedding, table setting, crockery and accessories

In line with The Elephant Company's vision of supporting indigenous art forms of India, the Modern Warli collection is an ode to the traditional Indian arts and crafts.

A beautiful folk art of Maharashtra, going back to the 10 th century, Warli was created by the women folk. These exquisite paintings elegantly depict scenes of human figures engaged in social activities including hunting, dancing, sowing and harvesting.  Distinct from any other folk and tribal paintings of India, Warli art is painted in white on a mud wall or grim base with a basic graphic vocabulary – a circle, a triangle and a square - in a loose rhythmic pattern with most of it abounding in symbolism.

A celebration of the classic art form and its fine craftsmanship, The Elephant Company has created an entire gamut of designs based on Warli art in its signature style, while preserving the key elements of its origin.

An elegant mélange of the art form's timeless beauty and The Elephant Company's signature touch, the Modern Warli collection is a perfect blend of tradition and modern lifestyle. This exclusive collection features a variety of symbols from the illustrious art form composed in a vibrant canvas of bold hues and contemporary graphics. The use of a variety of materials coupled with various techniques such as embroidery, quilting, laser cutting and different types of printing ensures the collection is rich in visuals, superior in quality and dynamic in shades while retaining a delicate touch of history.

The Elephant Company's modern take on this celebrated art form has resulted in avisually appealing collection that will bring added freshness and functionality to your daily lives. From accent furniture & home furnishings to lighting, décor, gifting items and accessories, this coordinated collection has merchandise catering to every need. With Modern Warli, The Elephant Company has for the first time launched an attractive range of bedding, furniture, lighting and crockery and table settings.

This Modern Warli collection captures the quintessential beauty of this retiring art form and transcribes thefascinatingexperience into contemporary and sophisticated style!

The collection is available at all the outlets of The Bombay Store at a price range of Rs.400 – Rs.9500. One can also buy online at www.theelephantcompany.com

- Ends -

WORD not available PDF not available PRINT not available

Back to previous page
Home page
Submit your press release