Released on: April 20, 2015, 4:35 pm (EDT)
Industry: Environment

SARASOTA, FLORIDA, April 20, 2015 -- /EPR NETWORK/ -- In the world of hair, “going green” is usually for nonconformists looking to make a personal style statement. For Nuovo Salon Group, “going green” isn’t about tinting tresses in emerald shades. In working to earn the title of “Florida’s Greenest Salons,” Nuovo has taken a huge step with its recent move to wind-powered electricity. Nuovo is the first business in Sarasota, and one of only a handful in Florida, to be an EPA Green Power Partner.

Nuovo recently moved its four salon locations to 100% pollution-free wind-powered electricity. Working with national Clean Energy provider Arcadia Power, the Aveda salon group now meets the Environmental Protection Agency’s Green Power Partnership requirements.

The action is another step in Nuovo’s dedication to green business practices. As Sarasota’s first Aveda Lifestyle Salon, Nuovo has always upheld Aveda’s commitment to natural, sustainably derived products and environmental responsibility. Nuovo salons are almost entirely paperless and use eco-friendly lighting, and with only filtered water coming into contact with guests and staff. Nuovo’s Earth Month 2015 initiatives include raffles for Aveda products and Nuovo services.

For Nuovo, making eco-friendly beautiful extends beyond the realm of hair. Their newest Cooper Creek location is outfitted with environmentally conscious and sustainable furnishings provided by the Eurisko Collection, whose manufacturing process recycles all byproducts.

“Innovation, environmentalism, and sustainability have always been driving ideals of our company,” says Nuovo co-owner Terry McKee. “We view this new venture as an opportunity make a difference in our community and lead by example.”

About Nuovo
Gorgeous hair and skin, flawless style, and the Aveda experience is what the Nuovo team produces at all salon locations. Making your day is why. Nuovo has one overriding goal: to make your day. To make you feel indulged, valued, and rewarded, from the first “hello” at the door to the smile back at yourself in the mirror.

About Aveda
Aveda Salons and Spas are founded on the common mission of caring for you and for our world around us. Aveda believes that Beauty is as Beauty Does℠ and lives that mission daily through its use of 100% post-consumer recycled material in product packaging, 100% wind-generated power in manufacturing, and by donating over $18 million since 1999 to environmental causes.

Contact-Details: Eileen Loh, Imaginal Marketing Group, 985-792-0996

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