Become a football star in Electronic Arts’ (EA) latest
online campaign for FIFA 06
Released on = October 14, 2005, 2:57 am
Press Release Author = Anna Vickerstaff
Industry = Management
Press Release Summary = Launching across North America and Europe, Bloc’s campaign
captures the rivalry and fantasy of football
Press Release Body = This week, Bloc Media launches a new online campaign for
Electronic Arts (EA) to promote the new console game, FIFA 06. The campaign
launched across North America and Europe and can be found at
http://fifa06.blocmedia.net/en/
Bloc’s online campaign includes a viral video that can be personalised by gamers,
allowing fans to become a football star in their own 45 second film. The viral video
is supported by online advertising, as well as the official website and mailing list
call out.
Pedro Sanudo, European Senior Consumer Marketing & Online Manager, at Electronic
Arts, comments: “Bloc’s digital campaign is aimed at providing users with a total
football experience by giving them access to an entire current database of
international players, teams, leagues and managers. This campaign then takes this
realism and combines it with the ultimate football fantasy that every fan has –
being the star player on a winning team.”
Bloc’s online campaign captures the rivalry and competitive spirit of football. The
viral video prompts gamers to input their surname and choose a league and a team,
and to do the same for a nominated friend. When they play the video back it shows
their ascent to footballing glory from park to premiership, with live commentary,
newspaper cuttings of memorable moments (with their surname in the headlines), plus
footage of some of their glorious goals.
In the same video, the gamer’s friend, and their team, is displayed as the loser,
with their team relegated to a lower division. Gamers can then send the video to
their nominated friend, showing them how they beat them on their road to footballing
stardom.
Rick Palmer, Managing Director at Bloc Media, comments: “Replicating the
competitiveness and enthralling rivalry of football through interactivity and
personalisation are at the heart of our strategy for this campaign. Extending FIFA
06’s core theme of placing the gamer in control of their footballing heroes, the
personalised video also allows fans to get a great taster for the realism and high
impact thrill of this much anticipated console game.”
…ends/
Editor’s notes
About Bloc Media
Bloc Media is a digital agency specialising in creating attention-grabbing websites,
virals and games, as well as developing online advertising campaigns, DM campaigns,
and CRM strategies.
With its creative insight and intuitive approach, Bloc Media’s campaigns are
focussed on being creatively compelling whilst effectively fulfilling a marketing
brief and delivering ROI.
Bloc Media has worked with BBC, Electronic Arts (EA), Diesel, BBC, EMI Records, Sony
Computer Entertainment Europe (PlayStation), Mini Clip, Mousebreaker, Universal
Music, Virgin Records, Eidos, V&A Museum, Sony BMG and Microsoft.
www.blocmedia.com
Contact:
Anna Vickerstaff
immediate future Ltd.
0845 408 2031
07810 308 426
Anna.vickerstaff@immediatefuture.co.uk
Web Site = http://www.immediatefuture.co.uk
Contact Details = The Lilac Room
3 Bridle Close
Surbiton
Surrey KT1 2JW
Printer
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