Released on = January 23, 2006, 3:39 pm

Press Release Author = John Schulte

Industry = Advertising

Press Release Summary = The National Mail Order Association (NMOA) is happy to
announce the 2006 edition of The Directory of Business-to-Business Catalogs. This
useful resource, now in its fourteenth year, has establishing itself as the most
comprehensive directory covering the business-to-business catalog industry, offering
valuable, current, and detailed information to manufacturers and businesses
nationwide.

Press Release Body = The National Mail Order Association (NMOA) is happy to announce
the 2006 edition of The Directory of Business-to-Business Catalogs. This useful
resource, now in its fourteenth year, has establishing itself as the most
comprehensive directory covering the business-to-business catalog industry, offering
valuable, current, and detailed information to manufacturers and businesses
nationwide.

The growth of this resource, along with its consumer-oriented companion, The
Directory of Mail Order Catalogs, reinforces the National Mail Order Association's
recent predictions that mail order companies who use electronic products to
supplement, rather than to replace, print catalogs will surpass those companies
that restrict their sales exclusively to a web-based audience. The latest
statistics show business to business catalog sales to be $48.5 billion, a figure
forecasted to grow by nearly 25% in the next two years.

This newly updated 2006 edition is the result of extensive, yearlong research,
providing in-depth, hard-to-find information, all in a single volume. The detailed
listings include catalogs that are offered in print-totaling almost 5,500 entries
organized into 39 industry-specific chapters. Each listing provides not only basic
contact information (phone, fax, address, web site, e-mail) but also other important
company data, such as number of employees, types of products offered, catalog size,
and frequency of circulation. Plus, the entries include printing and binding
methods, annual sales, average order size, credit cards accepted and names of key
executives. The amount of information contained here, and the user-friendly format
of The Directory of Business-to-Business Catalogs, saves hours of research time and
effort for its users.

Several significant aspects of The Directory of Business-to-Business Catalogs are
vastly improved in this edition. Not only have hundreds of obsolete listings have
been deleted, but hundreds of new catalogs have been added. Plus, thousands of
existing listings have been updated, with the most up-to-date contact data, product
descriptions, sales and marketing figures, subscription information, and physical
characteristics.

Three, easy-to-use cross-referenced indexes will put this vast array of information
at the user's fingertips immediately. The Catalog & Company Name Index includes
each listing in alphabetical order; the Geographical Index organizes the companies
alphabetically by state; the Web Sites Index, arranged by category, provides access
to companies with web sites. Newly expanded and revised, the indexes in this 2006
edition make it easy to locate specific business-to-business mail order companies
and their products.

The Directory of Business-to-Business Catalogs is the perfect sales and lead
generation tool for marketing all types of products and services.

The Directory of Business-to-Business Catalogs, 2006, Soft-cover 573 pages 5,301
listings.

The directory, priced at $165.00, is available for purchase online at:
http://www.nmoa.org/catalog/dirb2bcat.htm

About The National Mail Order Association (NMOA)
Headquartered in Minneapolis, the NMOA (www.nmoa.org) is a membership-supported
organization founded in 1972 to help small to midsize businesses and entrepreneurs
involved in mail order and direct marketing. The NMOA provides education,
information, and business contacts worldwide.


Web Site = http://www.nmoa.org/catalog/dirb2bcat.htm

Contact Details = John Schulte
National Mail Order Association (NMOA)
612-788-1673
schulte@nmoa.org