Released on = September 29, 2006, 11:10 am

Press Release Author = Brand Motion

Industry = Automotive

Press Release Summary = Thales Navigation, global innovator of GPS products for
outdoor and vehicle navigation, announced today a partnership with Brandmotion, LLC
to deliver the first integrated aftermarket Magellan navigation system, based on the
best-selling Magellan RoadMateT.

Press Release Body = Detroit, MI, September 25, 2006 - Thales Navigation, global
innovator of GPS products for outdoor and vehicle navigation, announced today a
partnership with Brandmotion, LLC to deliver the first integrated aftermarket
Magellan navigation system, based on the best-selling Magellan RoadMateT.
Brandmotion, a spin off of Johnson Controls, partners with leading companies to
develop, market and distribute seamlessly integrated entertainment, safety and
convenience products for automobile owners. The Magellan partnership will provide
integrated navigation devices for select high volume vehicle lines, beginning with
an integrated vehicle navigation system for Ford F-150 trucks. Distributors and
dealers attending the 2005 SEMA show got a first look at the Brandmotion booth
(#12282) and at the Magellan booth (#11024, North Hall, Mobile Electronics section).

\"This is an ideal opportunity for our Magellan OEM business and a strong validation
of our market leadership and strategy,\" said Hubert Canuet, general manager of the
Thales OEM business unit. \"Brandmotion\'s OEM-level design and engineering
capabilities allow us to offer our best-selling, award-winning Magellan vehicle
navigation technology and provide it as a unique, dash-integrated aftermarket
vehicle navigation option with a factory-installed appearance.\"

\"This product capitalizes on the fast-growing demand for aftermarket vehicle
navigation systems by providing a seamless integration option from a leader in
vehicle navigation technology,\" said Jeff Varick, president of Brandmotion. \"Our
product can be easily installed to fit on the dash of any 2004 or newer Ford F-150
truck so dealers can sell it directly to customers with the purchase of a vehicle
and install it immediately with a sleek looking result.\"

The Magellan integrated navigation system delivers a full-color touch screen with
visual, voice and text-prompted turn-by-turn guidance for door-to-door routing
anywhere in the United States and Canada. The system\'s built-in nationwide maps
ensure there is no need to download maps from a computer. An additional 7 million
pre-programmed searchable points of interest conveniently provides locations of
ATMs, gas stations, hotels, restaurants and dozens of other categories of
businesses. Among the system\'s many other features is SmartDetourT, which
automatically routes drivers around traffic jams.

Brandmotion, LLC is a spin-off of Johnson Controls Inc., a global market leader in
automotive systems. Brandmotion delivers highly integrated automotive accessory
solutions to consumers via multiple distribution channels. Brandmotion specializes
in high demand consumer accessories such as navigation systems, hands-free Bluetooth
phone systems, MP3 players and DVD players, and is the exclusive content provider
for Johnson Controls RailPortT OEM overhead docking system for consumer electronics.

Brandmotion LLC, provides the content for the Johnson Controls Overhead RailPort
Storage System found in the Ford F150, Chevy Uplander, Saturn Relay, Buick Terrazza,
Pontiac Montana SV6, Chrysler Town and Country and Dodge Town and Country.



Web Site = http://www.brandmotion.com

Contact Details = Ann Knapp
PO Box 370
Bloomfield Hills , 48303
$$country

248-705-3863
mktg@brandmotion.com
http://www.brandmotion.com