`New invention helps anglers lure big fish`

Released on: October 24, 2007, 6:15 am

Press Release Author: BeyondPR

Industry: Law

Press Release Summary: A frustrating fishing expedition prompted keen angler John
Moorhouse to totally reinvent the lure he was using

Press Release Body: A frustrating fishing expedition prompted keen angler John
Moorhouse to totally reinvent the lure he was using and convert it into a highly
efficient and successful new lure called the Sand Real. John and his wife Yvonne
have since had fantastic results with Johns patented invention; using the weighted
rubber sand eel, John has caught up to 14 fish on one tide, which he didn't come
close to achieving before using the Sand Real.

He says of Sand Real:"The biggest fish to date I have caught with it is a
10-pounder. I have reliably found Sand Real to be a fantastic lure. Fishing with it
is much more effective." This spring, Yvonne bagged a 8lb 2 oz beauty, which took 10
minutes to land, followed by a 4 pounder. Fishing around the shores of Waterville
bay in County Kerry, on the South West coast of Ireland, Yvonne - although still a
novice to fishing - is well and truly hooked since using the Sand Real to great
effect.

Sand Real inventor John Moorhouse describes how he first happened on the idea of
Sand Real:
\"I was fishing with a rubber sand eel and a bubble float. I could see fish feeding
on fry but my lure and bait kept getting tangled with seaweed. Then EUREKA I
remembered having some large split shot in my fishing bag. I stripped off the bubble
float, put the line through the eel and squeezed in four shots. I then tied on a
hook . It was pure intuition really. It just felt right. On the first cast using the
new invention I caught an 8-pounder. When I got back to the house I redesigned the
lure, putting a weight inside it. The design was then gradually tweaked until I was
happy with it.\"
Besides fishing from the shore the lure is also very effective from a boat and will
take Pollack and Mackerel, in fact any predatory fish but especially Sea bass. "The
biggest fish to date I have caught with it is a 10-pounder. I have reliably found it
to be a fantastic lure, fishing with it is much more effective. I now hold patents
in Europe and the US, Canada, UK and Ireland; I'm actively looking for a global
manufacturing and distribution partner."
John has been guided through the patents and trademarks minefield by local experts
Inventor-Net, which is backed by Atkinson & Company and Fixed Fee IP. Ralph
Atkinson, director of Atkinson & Company and brainchild of both the Inventor-Net and
Fixed Fee IP concepts, said: "This is the sort of idea we are helping to try and
achieve commercial fruition. We deliver a service which points inventors in the
right direction for successfully gaining a patent on their idea. In John's case, we
helped him get international patents for his product. Angling is such a massive
international participation sport that we feel this idea has a good chance of
reaching commercial maturity, and we wish John well with it.\"

For further information, visit www.sandreal.co.uk, telephone John Moorhouse on 01226
743199
or e-mail john.moorhouse@sandreal.co.uk.

Anyone with an idea who needs free advice on inventions, patents and trademarks,
should call Eileen Ellis on 0870 850 0043 to arrange their free, totally
confidential consultation with the experts at Inventor-Net. For further information,
visit www.inventor-net.com. Inventor-Net Confidential has arranged the following
dates in Sheffield for those who have a great idea or just want to know more:
Wednesday 28 November; Wednesday 16 January 2008.

Events are now becoming heavily oversubscribed so inventors are encouraged to book
in as early as possible.

REF: FFIP026 - Sand Real


Web Site: http://www.beyondpr.co.uk

Contact Details: Press contact: BeyondPR. Tel: 0114 275 6996. Mobile: 07930 697773.
E-mail: info@beyondpr.co.uk. Web: www.beyondpr.co.uk

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