Bruntwood
serviced offices expand for the future
Released
on: March 3, 2008, 3:32 am
Press
Release Author: Bruntwood
Industry:
Real Estate
Press
Release Summary: Bruntwood announce the successful expansion of
their serviced offices provision for 2007, alongside ambitious portfolio
development plans for Manchester, Leeds, Cheshire, Liverpool and
Birmingham, to take them into 2009
Press
Release Body: Bruntwood, has announced the growth
in 2007 of their service office business to 1500 desks across Manchester,
Leeds, Cheshire, Liverpool and Birmingham. By early 2009 Bruntwood
has additional plans to expand their serviced offices even further
to include over 2200 serviced office desks.
Bruntwood
is one of the largest privately owned commercial property companies
in the north of England and has experienced increasingly strong
demand throughout 2007 for their serviced
offices which are housed in the 85 office buildings owned and
managed by Bruntwood.
Bruntwood’s
Richard Burgess stated that the Bruntwood serviced
offices, “form an integral part of the office buildings
that we own. This allows us to offer highly competitive prices,
as unlike most other serviced office providers, we don’t have
to rent the space, because we already own it.”
Commenting
on the underlying reason for the increased demand which has enabled
Bruntwood to pursue their tough expansion plans,
Burgess said, “Bruntwood’s serviced
office customers enjoy transparent pricing. Our desk rates include
many services which many other providers charge extra for. While
in marketing terms these discount airline style price promotions
seem attractive, it’s ultimately the customer who is confused
and we’re not prepared to do that.”
He
continued, “We often hear from serviced office customers
that they dislike being anonymous within their office building.
They like having a prestigious address but in the case of the national
and international providers rather than their visitors seeing their
name in reception, all that appears is ‘such and such business
centre’. Essentially they are customers of a customer. Because
Bruntwood own their office buildings we give all
our customers a named presence in the buildings main reception,
so there is no distinction between a small start up company and
a PLC.”
By
early 2009 Bruntwood plans to have over 2200 serviced
office desks spread throughout Birmingham, Cheshire, Liverpool,
Leeds and Manchester. These will run alongside and compliment the
5.5m sq ft of office
space Bruntwood already own and manage throughout
the north of England.
Bruntwood’s
customer promise is that the client relationship is with
Bruntwood, not the building or the office suite. Consequently
Bruntwood believe their customers enjoy more flexibility
than most serviced office occupiers. Burgess added, “Each
year we help dozens of our customers expand and contract throughout
our portfolio. Often our serviced office customers grow into larger
serviced offices, expand into other cities or even move into our
conventional offices.”
Much
of the recent success experienced by Bruntwood has
been down to ensuring that this level of commercial flexibility
remains available to clients, through concentrated ownership of
serviced
offices in Manchester, Cheshire, Liverpool, Leeds and Birmingham.
This has provided the company with the opportunity to satisfy customers'
growth by helping them move fluidly around their office portfolio
and expand into new cities.
Burgess
concluded, “Every year around 50% of our lettings and
license agreements are with existing customers who need to expand,
contract or grow into new cities. The combination of our owning
so many office buildings and our customer focus is invaluable to
our serviced customers who one day may decide to move into conventional
offices.”
Web
Site: http://www.bruntwood.co.uk/
Contact
Details: PR contact:
Emma Smith
Marketing Manager
City Tower
Piccadilly Plaza
Manchester
M1 4BD
T 0161 233 7857
F 0161 237 1779
http://www.bruntwood.co.uk/
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