Former Topshop Buying Director, Caren Downie, to join online retailer ASOScom

Released on: March 4, 2008, 9:11 am

Press Release Author:

Industry: Apparel & Fashion

Press Release Summary: New appointment puts in very strong position

Press Release Body: London: Caren Downie, Topshop's former Buying Director, has been
confirmed as joining online fashion retailer in a newly created role as
Buying Director of Womenswear. Having worked alongside Jane Shepherdson at Topshop
for 9 years, Downie was influential in helping shape the success of Topshop's
fashion iniatives including the brand's successful New Generation partnership with
London Fashion Week.

With her remit including overseeing the labels in-house fashion and accessories
collections and expanding brands offer, Downie will also be increasing the depth and
diversity of the fashion offer and drive new creative projects and partnerships.

Downie said," This is a hugely exciting role. has proved itself to be a
very successful online retailer with fantastic sales results and an impressive
growth rate. My previous experiences will fit well with such a brand as fast fashion
is only getting faster and an internet model is a perfect environment in which to
showcase this."

Robert Bready, Product & Trading Director added, "We are delighted to have
secured such a dynamic and well respected Buying Director. I'm confident Caren will
bring a wealth of experience and dynamic fashion edge to, which overlaid
with our current retail success puts us in a very strong position for the future."

Launched in 2000, is firmly established as the UK's leading online fashion
store. offers an extensive range of own brand women's and men's fashion,
designer labels, lifestyle accessories and cult beauty brands. is the
second most visited on-line clothing store in the UK attracting over 2 million
unique visitors per month, and has received numerous awards such as Drapers E-tailer
of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL
Company of the Year 2007, to name a few.

accessories, beauty, chic, clothes, clothing, cool, e-tailer, fashion, womenswear,
online shopping, style, Topshop

Web Site:

Contact Details: Susie Young
2nd floor
Greater London House
Hampstead Rd

020 7836 1284

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