Japanese
Corporation, INTERFUSION INC. opens “JAPAN BRAND ONLINE”
6 languages E-Commerce website - sells “Japan Brand”
products targeted to overseas and foreigners
Released
on: March 27, 2008, 6:21 pm
Press
Release Author: Junko Ishibashi / INTERFUSION
Inc.
Industry:
Consumer
Services
Press
Release Summary: INTERFUSION Inc. – Japanese EC consulting
corporation – located Tokyo, Japan – opened 6 languages
E-commerce site ’Japan Brand Online – http://JapanBrandOnline.com’,
which sells “Japan Brand’” worldwide on March,
2008
Press
Release Body: 'Japan Brand Online' is the shopping
website for non-Japanese who are fond of Japanese history and
culture. JBO starts distributing around 200 Japanese
traditional products on the website and will continuously replaces
them to match for the consumers’ tastes. The price of products
is various. The price ranges is 2,500 yen (small article for kimono)
to around 1,000,000 yen (pure silk Kimono). For the suppliers,
it is the first experience to sell their products outside of Japan.
JBO also introduces “Anna Niponica
– representative: Anna Nakajima”,
remake Kimono dress brand located in London that designs dresses
from kimono textile. Anna Niponica mostly makes custom ordered
dresses, but this time, JBO is able to sell confection
made kimono dresses. This is also the first experiment with them
where customers can purchase the dresses of this brand without
dealing directly with the company. JBO introduces
each product with its origin or history and visitors can purchase
the products through 6-language pages, English, French, German,
Spanish, Russian and will be Chinese. There is no Japanese page
on the website but JBO will accept the domestic
delivery if people in Japan makes order through the existing language
pages.
'Modern
Nippon Project'
"Japan Brand Online" is one of the
two basic projects, "support for products". INTERFUSION
Inc. thinks, "support for products" and "support
for people" are necessary for backing up export business
of "Japan brand". JBO introduces Japanese
skill and products to overseas and suggests how to expand the
market for the local medium or small sized enterprises that manufacture
and sell traditional or creative goods. The company will soon
open the websites and adapt them to various tastes and ages, such
as "Cool Japan Online" introducing
Japanese popular products targeted for young foreigners and
"Japan Premium Online" dealing with Japanese
high quality goods which are targeted for quality conscious people
with a sophisticated taste. On the other hand, as for "support
for people" project, the company opens "Modern
Nippon Project (http://ModernNipponProject.com)"
at the same time. This project sends out information and operates
networks for the local medium or small sizedenterprises that want
to launch their products on the export market. The contents of
this website include a column interviewing foreigners lived in
Japan and introducing Japanese customs and cultural aspects that
seem to be strange or unique to foreigners. It will be a forum
open to contributors who have opinions on Japanese culture or
history. This site provides a six-language service, English, German,
French, Spanish, Russian and Japanese.
Japan Brand Online
Service Start: March 1, 2008, on Saturday
Languages: English, French, German, Spanish and
Russian (soon to be Chinese)
Modern Nippon
Project Service Start March 1, 2008, on Saturday
Languages: Japanese, English, French, German,
Spanish and Russian
INTERFUSION
Inc.
URL : http://www.interfusion.co.jp
Address :2-39-7 Echiso Bldg. 3F Hongo,Bunkyo-ku, Tokyo 113-0033,
Japan Representative:　 Koji Yoshioka (President / CEO）
Business Area : Foreign E-commerce Business, Trade Business, BPM
Membership : The Tokyo Chamber of Commerce and Industry, Japan
External Trade Organization
Web
Site: http://JapanBrandOnline.com
Contact
Details: INTERFUSION Inc.　PR: Junko Ishibashi
TEL: +81-3-5844-2061 FAX: +81-3-5844-2063
E-mail: info@interfusion.co.jp
2022
