Released on: March 19, 2008, 3:57 am
Press Release Author: Bigmouthmedia
Industry: Internet & Online
Press Release Summary: Bigmouthmedia's UK Managing Director Lyndsay Menzies will today become one of the few women ever invited to speak at the prestigious Search Engine Strategies conference in New York.
Press
Release Body: With Head of Search Andrew Girdwood also taking
to the Manhattan stage, having two presenters at the New York event is regarded
within the industry as a real coup for Europe's largest independent digital
marketing agency. Yet Menzies' participation in an A-list line up that
includes Yahoo! Search Chief Scientist Andrew Tomkins and Federated
Media founder John Battelle has the bloggers excited for another reason
- she is one of an unprecedented trio of female keynote speakers at this year's
event.
In what is traditionally a male dominated industry, Menzies' top billing alongside
Isobar's Erica Schmidt and Incognito Digital MD Kendall
Allen has been received as evidence that the online sector's male bias
is finally beginning to change.
Menzies, however, believes that the industry is not changing as fast as it should.
Pointing out that over 50% of women are still perceived to be victims of unequal
pay in the technology sector, she argues that while the gap between the sexes
is decreasing, there is still some way to go.
"As a company we have always felt strongly about equal employment.
Three of bigmouthmedia's international country heads are female, and with women
accounting for just 16% of the UK IT industry we feel it is a huge achievement
to have an international team in which women account for 46% of the total workforce,"
she said.
"There is no room for complacency, but the industry is beginning to
evolve and we are thrilled to be part of this development."
About
bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in digital marketing,
with a team of over 200 staff across 13 offices in 10 countries on 3 continents
the company maximizes return and exposure for major brands online through a
variety of fully integrated digital marketing channels: Search (PPC and SEO),
Display Advertising, Affiliate Marketing, Social Networking, Brand Monitoring,
Online PR and Web Analytics.
Bigmouthmedia services big-brand customers globally including:
Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad
International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts,
Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler
Hermes and Wall Street Institute.
Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place
to Work. 2007 saw the company celebrate its tenth anniversary and global CEO
Steve Leach celebrated a unique hat-trick of major business awards; UK Entrepreneur
of the Year title at the National Business Awards and National Business Awards
for Scotland, as well as UK Entrepreneur of the Year at the prestigious CBI-backed
Growing Business Awards.
More information on the female speakers at SES can be found here http://www.searchmarketinggurus.com/search_marketing_gurus/2008/03/ses-nyc---3-wom.html
Web Site: http://www.bigmouthmedia.com
Contact
Details: Press Contact (International):
BIGMOUTHMEDIA LTD
Emily Thorpe
Marketing Manager (International)
Tel: (+44)131 561 2179
Fax (+44)131 553 6800
Email: emily.thorpe@bigmouthmedia.com
Web: http://www.bigmouthmedia.com