New TP Toys competition set to frame The Fresh Face of 2009
Released
on: April 4, 2008, 8:03 am
Press
Release Author: TP Toys
Industry:
Entertainment
Press
Release Summary: TP Toys, the UK's leading manufacturer of outdoor
toys, launch competition to find a child to star as the face of
their new 2009 brochure
Press
Release Body: TP, the UK's leading manufacturer
of outdoor toys is looking for children to star as the face of
their new 2009 brochure
TP
Toys has long been renowned for its ongoing mission
‘Freedom to Play’ – in a bid
to get children out and about, and involved in creative, active
play. Their recent research conducted amongst parents and children
highlighted how little time children are spending outdoors, as
well as the need to educate parents on its importance. Astonishingly,
over a third of parents surveyed admitted that their kids spend
less than 2 hours playing outside on an average weekend day.
In
contrast, 98% of the children interviewed said that their favourite
activity is playing in the garden, despite the small amount of
time that they actually spend in it. When asked what they liked
most about being outside, nearly half of the children answered
‘running about freely’, emphasising the need for parents
to get kids out and about and promote their natural instinct to
be free.
Entering
the competition is a simple process. TP are not
looking for a professional modelling image, nor is this a competition
for the best photography. All that TP ask is that applicants capture
TP’s mission - ‘freedom to
play’ in one simple shot and upload it to the TP
website tptoys.com.
The image of the child must be taken outdoors and demonstrate
their interpretation of having fun; applicants can use
TP equipment within the actual photograph or any outdoor
toys to convey the message. To accompany the picture, hopefuls
must describe in no more than 100 words why they think it is important
for children to play outside.
A
spokesman for TP explained the idea behind the
new competition:
"From
climbing
frames to trampolines,
giant
swing sets to sandpits, 10ft pools and slides, there isn’t
anything that TP hasn’t thought of when it comes to outdoor
play. So anyone who feels as though their child knows the key
to having fun outside, why not capture the moment and share it
with us."
The
ongoing competition initially started at the beginning of March,
and each week a number of entrants are selected at random and
uploaded onto the tptoys.com website. TP Toys
will be selecting one winner from each of the following 9 regions
(Midlands, North East, North West, Scotland, South East, South
West, Wales, Northern Ireland and Eire) and will announce the
results during the week commencing 30th June. Each regional winner
will be uploaded onto the site for the voting to begin, which
gives applicants two weeks in which to spread the word in order
to get friends and family voting for their little one as much
as possible.
The
photo with the most votes on the 18th July will be ‘Framed
as TP’s Fresh Face of 2009’. The eight regional
winners will each be awarded their ‘ideal toy’ but
the overall winner will take away £1,000 worth of TP
products of their choice instead. In addition they will
be invited along to a professional photo shoot to have their picture
taken for the catalogue. The winner will also be presented with
a framed copy of the front cover shot as a memento. The deadline
for entries is Friday 20th June.
About
TP Toys
TP Toys is the UK's leading manufacturer of outdoor
toys and has built its business on delivering fun for kids and
peace of mind for parents. Over the years they have established
a network of independent specialist Centres of Excellence throughout
the country. TP toys can also be purchased from
John Lewis and other stockists in the UK and Republic
of Ireland.
Web
Site: http://www.tptoys.com/
Contact
Details: TP Toys PR Contact:
Sarah Haynes
Cirkle Communications Limited
The Spiral
1 Wycombe End
Beaconsfield
Bucks
HP9 1LZ
T: 01494 683 169
F: 01494 675 380
www.tptoys.com