Boots becomes exclusive stockist of celebrity makeup artist cosmetics
on: October 24, 2008, 5:36 am
Release Author: Boots
Release Summary: Boots.com gain exclusive stockist status for
myface.cosmetics the new cosmetics brand from renowned makeup
artist Charlotte Tilbury
Release Body: Charlotte Tilbury is one of the
most influential make-up artists in the world, whose client roster
includes Kate Moss, Gwyneth Paltrow, Victoria Beckham, Gwen Stefani
and Drew Barrymore, to name but a few. She is now allowing every
woman "access" to her professional expertise with the
launch of the make-up brand myface.cosmetics
that syncs a person's make-up with their skin tone.
will be stocking myface.comestics exclusively on its website,
which is the UK's number one health and beauty online retailer.
the expertise of a high profile make-up artist with high quality
products and high-tech packaging, myface.cosmetics
has ceremoniously ended mass confusion in the make-up aisles.
By merchandising colours and shades according to skintone, both
online and in store, myface.cosmetics creates
an easy-to-shop user-friendly experience.
believes that the vast majority of women are concerned with the
make-up colours that most suit them, rather than application techniques,
and therefore the range is based on this insight, with each shade
picked to work with a specific skin tone - fair, medium and medium/dark.
Tilbury said: "The most common question people
ask me is 'What colour lip gloss, blush etc. would you use on
my face?' The right colours dramatically enhance your overall
appearance and the wrong ones can really detract." This
refreshingly prescriptive approach to make
up seems blindingly obvious and yet has never been done before.
range consists of ten lines, from light ethereal foundations to
lip pop gloss and upload mascara for loaded lashes. Each line
has shades that are recommended for each of the skin types.
Sinclair, Beauty Buyer for boots.com
said, "We are so excited to have myface
cosmetics as an exclusive brand on our site. Charlotte has
earned iconic status in the fashion & beauty world and we
know that our customers who are self-confessed 'beauty addicts'
are absolutely going to love this new brand with such inspirational
expertise behind it."
Boots is the UK's leading retailer of beauty
products, skincare products, electrical beauty products such
and health products, with thousands of products from prestigious
brands, as well as exclusive brands that can't be found anywhere
else in the UK, either on the high street or online.
Pharmacy Superintendent is responsible for healthcare advice provided
in relation to Pharmacy medicines and other healthcare advice
located within the Boots Pharmacy pages of Boots.com. Boots.com
is a trading name of Boots UK Limited (registered number 928555)
an Alliance Boots company. All other information and advice on
boots.com is the responsibility of Boots UK Ltd.
Details: Boots PR Contact:
0115 959 5995