Released on: November 6, 2008, 8:18 am
Press Release Author: Bigmouthmedia
Industry: Internet & Online
Press Release Summary: Bigmouthmedia selected by Europcar to drive its natural search strategy across Europe
Press Release Body: Europcar, the number one car rental company in Europe, has selected bigmouthmedia to drive its natural search strategy across Europe.
Bigmouthmedia, Europe's largest independent digital marketing agency will direct the company's SEO activities across its portfolio of corporate websites. Designed to inject fresh impetus to the firm's digital marketing strategy, the campaign will be responsible for boosting traffic to Europcar's sites in Germany, France, Italy, Spain, Belgium and Portugal.
"This promises to be a challenging campaign. Aimed at a highly competitive market and requiring our team to work using a variety of languages, it's the kind of contract you can really get your teeth into and we're looking forward to meeting it head-on," said Lyndsay Menzies, Managing Director of bigmouthmedia UK.
Guirec Grand-Clement, Global Sales & Marketing Director at Europcar International commented, "Search Engine Optimisation is an ever-changing area that requires a special blend of skill and experience. Europcar selected Bigmouthmedia for its industry-leading status and unique multilingual capabilities which make them the perfect partner to help move us forward online."
This partnership further develops the reputation of bigmouthmedia which currently leads the digital marketing strategies of a third of the UK's most trusted brands. In addition to Europcar, Bigmouthmedia now services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Aer Lingus, Barclays, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Euler Hermes and Wall Street Institute.
About
Europcar
Owned by the French private equity firm Eurazeo, Europcar is the European leader
in passenger car and light utility vehicle rentals. The company serves business
and leisure customers throughout Europe, the Middle East, Africa, Latin America
and the Asia-Pacific region. Excluding franchise operations, in 2007 Europcar
signed more than 10 million rental contracts, with 7,700 employees and a fleet
exceeding 215,000 vehicles. In September 2008, Europcar and the leading player
in North America, Enterprise Rent a Car, joined forces in a strategic alliance
which forms the world's largest car rental network, with more than 1.2 million
vehicles and 13,000 locations in 162 countries.
About
bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing
agency. With a team of over 200 staff located across 13 offices in 10 countries
on 3 continents, the company maximises exposure for major brands online through
a variety of fully integrated digital marketing channels: Search engine optimisation,
PPC, Online Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.
Bigmouthmedia also provides up to date daily digital
marketing news to ensure clients are fully informed and aware of all industry
developments.
Web Site: http://www.bigmouthmedia.com/
Contact
Details:
For further media information please contact
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848