Released on: December 23, 2008, 4:44 pm
Press Release Author: National Savings & Investments
Industry: Financial
Press Release Summary: National Savings & Investments win industry award for successful MyLostAccount campaign
Press
Release Body: National Savings and Investments (NS&I) has been awarded the
Most Effective Advertising Campaign at this year's Financial Services Forum
Awards for Marketing Effectiveness for the successful campaign for mylostaccount.
Launched in January 2008, mylostaccount
is the free, 'one-stop shop' website to trace bank, building society and NS&I
savings accounts. Designed to make it quicker and easier to search for lost
savings, the website brings together the existing tracing schemes from the
British Bankers' Association (BBA), Building Societies Association (BSA) and
NS&I.
mylostaccount was promoted by an extensive online and print campaign that commenced
in February 2008. The campaign was fronted by a cartoon image, 'Fetch' the dog,
and was designed to appeal to a wide audience.
Ayesha de Silva, Online Marketing Manager at National
Savings & Investments who collected the award said, "To
receive the award is a real honour for all of us at NS&I and our partners,
the BBA and BSA. The mylostaccount website has certainly proved popular with
the public in 2008 and the concept of 'Fetch' was a straightforward and fun
way to make people aware of the new website."
The campaign identity and advertising was developed and produced by CST and
media buying handled by OMD UK. The website was built by Wrenhill.
In the first six months of mylostaccount, more than 140,000 people submitted
search forms for money left unclaimed in dormant bank, building society and
NS&I accounts. This compares with 44,000 claims in 2007, via the BBA's,
BSA's and NS&I's own tracing services, prior to the launch of the website.
The free website has also averaged over 760 claims per day since its launch,
as savers have become more aware of this easy way of checking whether any of
the estimated £1 billion lying in dormant accounts is rightfully theirs.
The Financial Services Forum Awards for Marketing Effectiveness, introduced
in 2002, are dedicated to recognising and rewarding proven success in the presentation
and promotion of financial services and products. At the award ceremony the
site was also Commended for two other awards, in the Digital Activity and New
Product, Service or Innovation categories.
ENDS
About
mylostaccount:
mylostaccount is a free website created by NS&I along with the British Bankers'
Association (BBA), the Building Societies Association (BSA), which is designed
to help account holders search for lost bank, building society and NS&I
accounts by simply completing just one application form.
About
NS&I:
NS&I is one of the largest financial providers in the UK with 28 million
customers and over £83 billion invested. It is best known for Premium
Bonds, but also offers High
Income Bonds, ISA
accounts, Guaranteed Equity Bonds and Children's Bonus Bonds in its range.
All products offer 100% security, because NS&I is backed by HM Treasury.
NS&I products are available over the telephone, internet, post and by standing
order. They are also available through a network of 14,000 UK Post Office branches.
Web Site: http://www.nsandi.com/
Contact
Details: For further media information, please contact:
Gill Stephens
National Savings and Investments
375 Kensington High Street
London
W14 8SD
020 7348 9449
www.nsandi.com