Released on: March 26, 2009, 4:56 am
Author: Aer Lingus
Industry: Travel
Aer Lingus has launched its new No Hidden Extras fare from
Gatwick by gathering together a flashmob of 999 naked members of the
public gathered in London's Jubilee Gardens on Sunday 15th March.
The 999 Nudes swapped their day wear for skimpy Shamrock bikinis in order to
symbolise St Patrick's Day just around the corner.
The 999 volunteers all assembled at the Albert Embankment and marched along the
South Bank until they reached the Jubilee Gardens where hundreds of site-seers
turned their attention away from the likes of Big Ben and watched in amusement as
the 999 Nudes enjoyed the early spring London sunshine.
The 999 Nudes were recruited for Aer Lingus via a
social media campaign, using popular online community sites such as Facebook and
Twitter. Over 2,000 people registered, with 999 places offered on a first come
basis. In return for taking part, the 999 Nudes received two free return flights
from Gatwick to
one of the eight new European destinations, including flights to Vienna and flights to Munich.
Nudes of all shapes and ages took part in the event, which even included several
over sixties stripping off for their Aer Lingus free flights. The crowd consisted of
around 500 men and 500 women - not surprisingly, it was the men who were first to
strip off.
Aer Lingus Corporate Affairs Director, Enda Corneille, commented: "We had a police
visit this morning where we were warned that if any of the participants were
completely nude, they would be liable to a fine for 'indecent exposure'. However,
once out of site of the cautious police, many of the participants ignored police
warnings and stripped off for the bewildered, but eager, on-looking crowds, who
captured the event on their camera phones.
"We have had such a great reaction to today's stunt both from our volunteers and
from the general public, that I'm confident we will get the £9.99 message across -
it's a fantastic offer. We launch on April 6th but after today, people are going to
know a lot more about who Aer Lingus are."
- ENDS -
About Aer Lingus:
Aer Lingus was founded by the Irish Government in April 1936 to provide air services
to/from Ireland. The first flight, from Dublin to Bristol, took place on May 27th
1936. On October 2nd 2006, Aer Lingus entered a new phase in its history with the
airline's floatation on the Irish and London Stock Exchanges, becoming a publicly
quoted company and realising €400 million in equity for the airline's future
growth.
Aer Lingus' low-cost, low fares model is centred on maintaining low unit cost,
offering one way fares, maintaining effective fleet utilisation and developing the
Aer Lingus brand. Consistent with this low-cost model, Aer Lingus' primary
distribution channel is its website aerlingus.com. In 2007, approximately 75% of
total passenger revenue was generated through aerlingus.com.
Aer Lingus PR Contact:
Louise Harris
Golley Slater
12 Margaret Street
London
W1W 8JQ
Tel: 0207 255 6428
Fax : 020 7255 6490 www.aerlingus.com
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