UK first as Premier Inn reaches 40,000 rooms
Released on: March 4, 2009, 6:53 am
Author: Premier Inn
Industry: Travel
Premier Inn has announced it has reached 40,000 rooms in its
portfolio, with the latest opening in Chester City Centre.
The Whitbread-owned brand, which is Britains biggest hotel provider is the first in
the UK to achieve this milestone and represents a major landmark in the hotel
sector.
Patrick Dempsey, Managing Director of Whitbread Hotels and Restaurants, said, "We
are delighted to reach this landmark as it further demonstrates our industry leading
position, and means we are on track to achieve our target of offering 55,000 rooms
in the next five years."
The 40,000th room comes as part of the new 120 bed Premier Inn Chester City Centre
hotel, which is
located in the town centre, making it perfect for both leisure or business guests.
As with all Premier Inn rooms, the new rooms at the Premier Inn Chester City Centre
hotel cater for up to two adults and two children (aged 15 and under) and include an
en-suite bathroom with shower and bath; a king-size bed with luxurious duvet; remote
control TV with Freeview; tea/coffee making facilities, and a spacious desk area
with WiFi internet access.
As well as being the first UK hotel provider to reach 40,000 rooms, Premier Inn was
also the first Britain-wide hotel group to sign up with national tourist board
VisitBritain; this means Premier Inn is now part of a new quality assessment scheme,
specially created for budget accommodation.
-Ends-
Notes to Editors:
About Premier Inn
Premier Inn, is the UKs biggest hotel brand with 572 budget hotels and more than
40,000 rooms across the UK. Premier Inn bedrooms feature en-suite bathroom, TV, and
internet access for business guests. Premier Inn is renowned for its quality and
value and even offers customers a 'Good Night Guarantee' - if a guest does not get
a good nights sleep they will get their money back - an offering which is unique
amongst Britains leading hotel chains..
A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf
region, with its first hotel in Dubai in Spring 2008. Premier Inn also has a joint
venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn
is set to be the biggest provider of budget hotels in London by the time of the 2012 Olympics.
For further information please contact:
Lisa Rebak
Frank PR
20-23 Mandela Street
London
NW1 ODU
0207 693 6999
www.premierinn.com