DSi midnight launch at GAME
Released on: April 2, 2009, 8:13 am
Author: Simon Soffe
Industry: Entertainment
GAME stores across the UK will hold midnight openings on
Friday 3rd April to celebrate the launch of the next generation DS from
Nintendo, the DSi. Lucky GAME customers will be able to get their hands
on the new device as soon as it is officially available in the country.
The selected stores will open at 11.30pm for customers who have already pre-ordered
the new console. With pre-orders for the DSi more than double the total for its
predecessor the DS Lite, teams in the stores are gearing up for a busy night and
weekend.
Many customers have taken advantage of GAME's trade-in offer which allows customers
to buy a Nintendo DSi for half price if they trade in
another console.
GAME stores across the UK will also be opening at 7am on the morning of 3 April to
meet demand, and managers have confirmed that limited quantities of stock, which
hasn't already been allocated to a customer who has pre-ordered, will be available.
The Nintendo DSi has some great new features including touch screen technology, two cameras and the
ability to play music. With larger screens, built in internet browsing capabilities
and an even slimmer design, the DSi redefines gaming on the go. Customers will be
able to play all the games they have from their DS Lites on the new DSi.
Anna Macario, Marketing Director at GAME, said: "We're looking forward to
welcoming our customers at midnight or first thing on Friday morning who have been
eagerly waiting this new hardware from Nintendo. We know they\'ll want to get their
hands on it at the earliest opportunity so we've made it as easy as possible. The
launch of a new Nintendo handheld is always a major event, and our customers know
that GAME will do everything possible to help them buy one as quickly as they can."
Anna added "We've worked very hard with Nintendo to create a high impact campaign
on high streets and in shopping centres all over the UK, so customers will be very
aware of the launch. There will be a lot of activity in our stores to help customers
upgrade to the DSi, and get some great deals and products at the same time."
Notes to editors:
About GAME:
GAME is a specialist European retailer of PC and video games, video consoles and
related accessories. GAME caters for all formats, including Xbox, Wii, PS3 and the
new Nintendo DSi. The company operates from over 1,162 stores, concessions and
franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and
Australia. Together with its online shopping services, GAME's aim is to be the
destination of choice for every consumer.
GAME PR Contact:
Simon Soffe
Head of Investor Relations and Group Communications
Unity House
Telford Road
Basingstoke
Hampshire
RG21 6YJ
01256 784000
www.game.co.uk