British Airways Launches Dynamic Packaging To Save Customers Time
And Money
Released
on: June 19, 2009, 9:01 am
Author: British Airways
Industry: Travel
British
Airways is rolling out a new feature on ba.com that gives customers
the ability to book a complete holiday package from thousands
of options online, saving them time and money.
The
new holidays application from British
Airways is simple and easy to use and bookings are fully ATOL
protected giving customers' peace of mind that their holiday
is safe.
Robert
Boyle, British Airways Director of Strategy and Business Units,
said: "This new feature - called dynamic packaging - is a
huge step forward for ba.com and our customers. It is simple and
easy to use and allows us to offer a new range of exciting hotel,
car rental and tourist experiences packaged together at better
prices than ever before. Our holidays are ATOL protected so customers
can fly with us secure in the knowledge that their holiday is
safe. It's a dream value-for-money package in these difficult
times."
Customers
can adjust their search results based on price, type of hotel
and location and compare their top three choices. They can also
choose their hotel direct from a Microsoft map, making sure they
are totally in control of planning their perfect holiday.
The new range of products that
will be available includes:
-
4,000 great value hotels
including Marriott, InterContinental, Sheraton, and Hilton plus
an extensive choice of independent hotels, all specially selected
to meet BA standards.
- 3,000 'experiences' from cultural sightseeing trips to action-packed
adventures.
- Avis car rental and fly-drive packages
There
are exclusive benefits for Executive Club members who can earn
up to 10,000 Bonus BA Miles when they book
flights + hotel, or flights + car holiday package. When booking
an Avis car, members will also receive incremental Bonus BA Miles
at the rate of three for every pound spent, with a minimum of
500.
Customers
will still have the option to select flight only, hotel only or
car rental only or simply add what they need to flights. But by
using the new technology they can now easily create their own
personalised holiday package which will offer better prices than
ever before.
Ends
About
British Airways / British Airways Holidays Ltd
British Airways Holidays Ltd. is a fully owned subsidiary of British
Airways plc, which offers a range of destinations, hotels, car
rental and experiences. With many money-saving special offers
available; and the security of travelling with British Airways,
British Airways Holidays Ltd can add peace of mind to holiday
plans. Working very closely with colleagues at British Airways,
British Airways Holidays constantly seeks to exceed customers'
expectations, both in terms of the value for money and quality
of the service provided.
British Airways / British Airways Holidays Ltd PR contact:
Katja Cooper
Astral Towers
Betts Way
London Road
Crawley
RH10 9XA
01293 722107
www.ba.com