Chapel Hill Restaurant Group Retains Jennings for Social Media
Marketing
Released
on: June 18, 2009, 6:52 am
Author: Dan Dunlop / Jennings
Industry: Food
& Beverage
Chapel
Hill, NC, June 17, 2009 – The Chapel Hill Restaurant Group,
owner of five Triangle (NC) area restaurants, has retained Jennings,
the Chapel Hill-based marketing
firm, to develop and execute a social
media marketing plan on its behalf. The purpose of the program
will be to engage loyal patrons of the Group’s restaurants
via social media outlets, making it easier for customers to keep
up-to-date on weekly specials, new menu offerings, special events,
and community activities of the restaurants.
As
a growing number of Americans use social media and online reviews
to help them determine where to dine, using these platforms to
communicate with loyal and potential customers is quickly becoming
a trend within the industry. Social media sites such as Twitter,
Facebook and YouTube are rapidly replacing conventional media
as vehicles for marketing, promotions, buzz generation, overall
branding, providing added value to guests and monitoring the restaurant’s
reputation online.
Jennings
currently maintains social media programs for several of its clients
including the Chapel Hill Orange County Visitors Bureau. These
programs are strategically driven and fully integrated with the
client’s overall marketing
communications plan.
About
Chapel Hill Restaurant Group
Chapel Hill Restaurant Group’s award winning restaurants
include 411 West Italian Cafe, Spanky’s, 518 West Italian
Café, Squid’s and Mez. It is dedicated to providing
a quality dining experience for everyone who walks through its
doors, and promises to provide quick friendly service, the freshest
locally grown ingredients whenever possible, and a good value
to every customer. Recently, Chapel Hill Restaurant Group was
named the first Certified Green Plus Business by the Institute
for Sustainable Development. In 2007, it was name Sustainable
Business of the Year by the Foundation for a Sustainable Community.
Previously, Chapel Hill Restaurant Group was named the 2006 Large
Business of the Year by the Chapel Hill/Carrboro Chamber of Commerce.
For more information about Chapel Hill Restaurant Group or any
of its restaurants, go to www.ChapelHillRestaurantGroup.com.
Contact Details:
Dan Dunlop, President
Jennings
104-A North Elliott Road
Chapel Hill, NC 27514
Phone: 919-929-0225
Fax: 919-968-8278
email: ddunlop@jenningsco.com
2010
