Ernest Jones Launches Chamilia Jewellery Collection
Released
on: June 02, 2009, 9:13 am
Author: Tim Lundberg
Industry: Consumer
Services
Ernest
Jones, The Diamond and Watch Specialist, has announced the launch
of Chamilia jewellery, one of America's most popular personalised
jewellery brands.

Chamilia
promotes the tag line "Your Life. Your Style", encouraging
its customers to be creative, adventurous and to express themselves,
their mood and lifestyle through their jewellery. By introducing
Chamilia alongside the existing Pandora collection, Ernest Jones
is leading the trend this summer for personalised jewellery with
beads and charms.
Chamilia
was founded in New York by Killian Rieder and Jeff Julkowski in
2002. Killian Rieder had previously designed for Ralph Lauren
Polo and wanted to allow women to customise their jewellery to
a mood, moment or memory, in the same way a chameleon changes
to fit into its own environment. Using the concept of traditional
charm jewellery as a starting point, Killian created a contemporary
twist on charm jewellery and Chamilia was born. In its short history,
Chamilia
jewellery has become one of the fastest growing personalised
jewellery collections in the US.
The
Chamilia collection is available at ernestjones.co.uk and in selected
stores and includes high quality Chamilia
beads made of 14ct gold and sterling silver. The collection
features a wide range of fun and fashionable designs including
crown wearing frogs, Mother's Day beads, Disney beads, and many
more including Murano glass.
With
more than 500 bead designs and a variety of chains, clasps and
spacers, Chamilia
offers customers bracelets and necklaces that can be endlessly
mixed, matched and personalised to commemorate an event, occasion,
relationship or friendship. The breadth and depth of designs and
creative possibilities gives the customer an ever-changing feast
of design options so they can customise their jewellery in whatever
style they desire.
Chamilia
jewellery features:
- High quality beads: 14ct gold, sterling silver and Italian Murano
glass
- Exclusive Disney Designs
- New designs: new beads are released through the year
- More than 500 bead designs: Chamilia gives customers the freedom
to express themselves
About
Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, The Diamond and Watch Specialist, has more than
200 stores and a retail website at www.ernestjones.co.uk.
Featuring a wide range of leading brand watches and high quality
jewellery including bracelets, necklaces and a huge choice of
rings,
Ernest Jones also has a stunning selection of gifts for all occasions.
Ernest Jones is part of Signet Jewelers Limited, the world's largest
speciality retail jeweller.
Ernest Jones PR Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place 3 Maxwell Road
Borehamwood
Hertfordshire
WD6 1JN
0208 207 8312
www.ernestjones.co.uk
