HostelBookers Launches Innovative London Festival Competition
on YouTube
Released
on: June 30, 2009, 5:21 am
Author: HostelBookers.com
Industry: Travel
Following
the groundbreaking Twitter Easter Egg Hunt, leading budget accommodation
provider HostelBookers.com is launching a new competition on YouTube
to give away London festival tickets.
Top prize is two tickets to Get Loaded in the Park 2009 and a
two night stay for two people at Clink
Hostel. One runner-up will also receive a festival ticket,
and three more lucky winners will be rewarded with a bottle of
champagne at Clapham bar
(Gigalum).
The video competition features a version of five famous tracks
from the 2008 line-up of Get Loaded in the Park, with music lovers
invited to guess which five songs and bands have been remixed.
David Smith, Chief Operating Officer at HostelBookers.com, said:
“We’re constantly looking for new ways to connect
and engage with our target market and we hope that this latest
innovative use of YouTube will follow on from the huge success
of our Twitter campaign in April.
“We’ve been working closely with social media for
over a year now and we respect how important these networks are
amongst our young, tech-savvy customers. It’s exciting to
be involved in another novel campaign so quickly and we hope that
the fun, dynamic spirit of the YouTube competition will appeal
to music lovers all around the world!”
For more details on how to win
London festival tickets, visit the HostelBookers blog.
Correct answers will be entered into a prize draw for the champagne,
festival tickets and London
hostels prizes. The closing date for the competition is 15
July 2009.
NOTE TO EDITORS
About HostelBookers.com: Great Hostels. Free Booking. No Worries.
HostelBookers.com – launched in March 2004 – is a
leading UK-based budget accommodation website. It offers a range
of hostels and budget
accommodation including hotels, B&Bs and apartments in over
2,500 destinations worldwide.
In November 2008 HostelBookers.com also received the UK’s
Best Youth Product award at the British Youth Travel Awards (BYTA)
run by BETA (British Educational Travel Association). The awards
are designed to provide a platform to celebrate and reward high
achievers, gain recognition, and raise the profile of the work
and individual successes of organisations engaged in youth, student
and educational travel, to, from and within the UK.
HostelBookers.com’s properties are reviewed and rated by
customers and it remains the only major company in its sector
to offer its services with no booking fees. HostelBookers.com
also provides a range of free travel
guides, travel
news and worldwide
events information.