Virgin Games Delivers The Ultimate Gaming Experience
Released
on: June 02, 2009, 9:26 am
Author: Virgin Games
Industry: Entertainment
Virgin
Games, the online gaming
service, announces that it has centralised its offerings and has
become an operating company in its own right working from one
common platform. This development will provide a streamlined customer
experience by offering players the opportunity to play across
multiple gaming products using a central sign on solution and
a single Virgin Games wallet. The operation of Virgin Games gaming
service was formerly outsourced to three different operators;
Wagerworks for Casino; Boss Media for Poker
and St.Minver for Bingo.
The operation on the new Virgin Games platform has now been taken
in-house and will be managed centrally from their head office
in Guernsey.
With the Virgin customer experience being of core importance,
players now only need to register once to become a Virgin Games
player and browse seamlessly through all of the games at Virgin
Poker, Virgin Casino and Virgin Bingo. Additionally, under the
new system, Virgin players will be able to play for bonus promotions
and Virgin Games loyalty points, V-Points, across all games offered.
The strategic shift to become a fully fledged gaming operator
has taken place at Virgin Games over the last 18 months. The company
now operates using two gaming licenses held in Alderney and Malta
and runs an in-house customer service call centre as well as owning
and co-ordinating player databases and payment processing systems.
The 24/7 customer experience solution will bring all consumer
touch points together in-house including telephone, email and
web-chat communication resulting in greater control, improved
efficiency and an all round excellent customer experience.
Simon Burridge, CEO Virgin Games, comments: "In developing
and taking ownership of the new customer experience program, we
have focused on creating the best possible value and service for
our customers. Here at Virgin Games, we live and breathe the Virgin
brand values and feel taking the customer service department in-house
and integrating all three gaming services allows us to continue
to deliver the unique Virgin experience that our customers have
come to expect."
"Our players have told us that they would like to see a wider
range of games at Virgin Games and we intend to give them exactly
what they're looking for. There have been some very exciting new
games brought into the market recently and we look forward to
introducing them into the Virgin Games product offering"
said Burridge.
For more information on Virgin Games please visit www.virgingames.co.uk.
Notes
to Editors:
About Virgin Games
Virgin
Games launched in June 2004 and has quickly established itself
as one of the leading gaming websites in the UK. Virgin Games
comprises four distinct offerings:
- Virgin Casino,
part of the Wagerworks network, brings consumers classic casino
offerings like blackjack and roulette, as well as great feature
slots like Monopoly, Cluedo, Dungeons and Dragons Fortress of
Fortunes(TM) and the highly popular MegaJackpots progressive games,
with a seeding value of Pounds Sterling 1,500,000
- Virgin Poker,
part of the Boss Media network, offers a huge array of games and
content for beginners through to experienced pros Texas Hold
em, Five card
Stud Poker and more - as well as the most generous loyalty
scheme in the industry
- Virgin Bingo,
part of the Virtue Fusion network, offers cash prizes worth thousands
of pounds in the progressive jackpots, as well as Virgin prize
bingo and a range of unique Virgin Games bingo games.
Contact
Details:
Nelson Bostock Communications
Melissa Robinson
020 7792 7436
melissa.robinson@nelsonbostock.com
Nelson Bostock Communications
Lucinda Pride
020 7792 7471
lucinda.pride@nelsonbostock.com