32Red Online Casino Announce Sponsorship Deal With Swansea City
Football Club
Released
on: July 2, 2009, 3:57 am
Author: 32Red Plc.
Industry: Entertainment
32Red
Plc and Swansea City FC has announced a partnership that will
see the award-winning online gaming firm become the South Wales
club's official shirt and gaming sponsors.
The
two-year sponsorship deal will see the 32Red.com logo placed on
the front of the Swans' home and away shirts, while the Gibraltar-based
company will also become the club's official online gaming partner.
32Red
Online Casino offers players over 350 unique casino
games and a choice of welcome bonuses and monthly rewards.
The poker site provides thousands of poker tables where players
can enjoy games of Texas Hold 'Em, Omaha poker and more, in addition
to online bingo and a
mobile phone casino.
The
deal also reverses the current trend of an increasing number of
professional football clubs failing to secure shirt sponsorship
in today's difficult financial climate. Swansea City's vice-chairman,
Leigh Dineen, was delighted to secure 32Red Casino as club sponsor,
especially as 32Red's previous shirt deal was with Premier League
Club Aston Villa.
"It
shows how far the club has come," explained Dineen. "32Red
was talking to a number of other football clubs, including some
in the Premiership, about shirt sponsorship but we are delighted
to become their chosen partners in football. We are now a Championship
club with a Premiership sponsor - and that's something we are
very proud of."
Dineen
added: "It was also encouraging to see a number of companies
express an interest in becoming our main sponsor. There were some
very interesting discussions over the course of last season, but
32Red was without doubt the best deal for us. It is a modern company
with global reach, has pro-active ideas and will help us spread
the Swans message to the international stage. We are really excited
about working with them and I'm sure we will make a great team."
The
deal also represents an exciting and potentially lucrative opportunity
for the club to share revenue drawn from 32Red's online casino,
poker and betting services. The club will be announcing some exciting
initiatives on this link for its official website and supporters
on July 1.
Ed
Ware, CEO of 32Red, said: "We are thrilled to be partnering
with Swansea City, one of the most exciting clubs in the Championship.
Swansea has become a highly progressive team over recent seasons
and we are looking forward to an exciting time as the club's main
sponsor.
"The
deal means we will once again raise our profile throughout the
UK by becoming part of the football scene. And, thanks to the
increased media coverage of the Championship, we expect our tie
up with the Swans to deliver significant interest in our award-winning
online casino."
The
sponsorship deal was facilitated with the help of Jim White and
his commercial consultancy company, The Changing Face, and David
Little of Magrath and Co in London. Both are avid Swans fans.
About
32Red Plc:
32Red is the six times winner of the Best Casino title awarded
by watchdog and player advocate, Casinomeister. 32Red is renowned
for providing industry-leading levels of support to players and
for its 350 casino games, including over 250 online
slots, online roulette and more.
Over 80% of 32Red's players are from the UK and 32Red is licensed
and regulated by the Government of Gibraltar. The Company operates
32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and
DashCasino.com. 32Red Casino is committed to responsible gambling
and ensures the company adheres fully to UK law. 32Red Plc listed
on the London Stock Exchange in September 2005.
PR
Contact:
Aaron O'Sullivan,
Public Relations Department
32Red Plc
Suites 9-11
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Gibraltar
+350 200 49357
www.32red.com