Superbreak Reports Over 50% Rise In Short Breakers Travelling
By Train To London
Released
on: August 3, 2009, 5:26 am
Author: Madeleine Roast
Industry: Travel
Superbreak,
the short break specialist, has reported a growing trend of travelling
by train to London to enjoy a short break.
In
the last six months bookings to London that include rail travel
from stations in the UK have grown by over 53% compared to the
same period in 2008. Superbreak attributes much of this growth
to three main factors - competitive prices, environmental concern
and the high cost of parking in the Capital.
The
short break operator reports that prices for rail travel are currently
excellent with many of the main rail operators offering special
deals when booking rail travel that includes a stay at a number
of London hotels.
Most leisure travellers usually journey outside peak periods which
enable them to be more flexible and take advantage of off-peak
fares. To clearly demonstrate the value to its customers, Superbreak's
website offers a dedicated rail breaks section which shows how
much it is possible to save against open return fares and also
the average cost of petrol if the route was driven.
Another
key factor contributing to the rise in rail travel according to
the report from Superbreak is that more and more people now consider
the environment when they travel. Leaving the car at home and
taking the train is seen as a more environmentally friendly option,
especially for those coming longer distances to London for a cheap
break. Finally, Superbreak believes that people outside London
understand that it is not only expensive to park in London but
there is also the possibility that drivers may incur the congestion
charge.
Ray
Jones, Marketing Director at Superbreak commented: "53% growth
in short breaks to London that include rail travel clearly shows
that people around the UK are increasingly leaving the car at
home. With ever fluctuating petrol prices, the train is a much
more viable option these days. "
About
Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays
Limited, the market leader for short breaks and hotels throughout
the UK. Superbreak is part of Holiday Break plc, a publicly quoted
leisure company whose share price can be found in most major UK
newspapers, or at Holidaybreak.com.
Based
in York, England, Superbreak specialises in booking cheap
weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller including York City hotels,
hotels in Manchester and Edinburgh
hotels. Superbreak holds allocations of rooms at all hotels
and can make bookings up to and on the day of departure.
Today
more than 1.5 million customers enjoy short breaks from Superbreak
which include theatre breaks, theme park and attraction breaks
and luxury breaks
For further press information please contact:
Madeleine Roast
Magnetic PR
12 - 50 Kingsgate Road
Kingston
Surrey
KT2 5AA
020 8547 4006
www.superbreak.com