MAC Cosmetics Announces New Website Launch And Christmas Collections

Released
on: November 27, 2009, 4:48 am
Author: MAC Cosmetics
Industry: Consumer
Services
MAC
Cosmetics has announced the launch of a newly designed website
that fuses art and e-commerce.

The
website redesign includes a number of new ground-breaking technological
features as well as launching a collection of Christmas 2009 gift
sets, MAC Palettes and makeup shades for the festive season.
"Websites
act as their own entity and they tell you when they want to be
redesigned," said James Gager, Senior Vice President/Creative
Director, M·A·C Worldwide. "We looked at the
M·A·C website in its entirety and wanted to redesign
it in a way that was interactive and playful yet still very M·A·C.
We incorporated new technologies that engage our customers in
a way that they haven't been before, by playing with vibrant colour,
incorporating videos, and adding edgy new collection and product
visuals that will make a serious impact."
One
of the key new features reinforces MAC's authority in colour with
the new Colour Play feature, which is unique to the website. It
is an innovative immersion into colour that allows consumers to
view, compare and shop for colour and texture across all product
groups, from MAC
eyeliner to lipstick and glitter.
A
second innovation to the site lets the consumer learn how to professionally
apply their favourite MAC
blush or eye shadow with MAC's new brush finder; an interactive
tool that allows consumers to educate themselves on the various
brush types in order to choose one that will best suit their specific
needs.
Continuing
with the theme of educating the customer, MAC has launched a series
of 'How to' videos in which MAC's Senior Makeup Artists offer
their expertise via step-by-step tutorials that provide makeup
tips, techniques and detailed product benefits; from learning
how to apply MAC
eyelashes to creating the perfect red lip.
The
Christmas colour collection boasts an array of pretty pastels
for the lips and smokey purple tones to adorn the eyes. MAC assortment
of perfect holiday delights are also back, showcasing perfectly
presented Christmas sets such a Naughty Noir Eye Bag – containing
MAC
mascara, pigment and eye liner.
About
MAC Cosmetics
Makeup Art Cosmetics, better known as MAC Cosmetics, was founded
in 1984 in Toronto. MAC Cosmetics' first US store was opened in
1991 in Greenwich Village. Ten years after its initial opening,
MAC Cosmetics was acquired by Estee Lauder Companies.
The
company's products were originally designed for makeup artists
but have since been opened up to consumers worldwide. The company,
however, has stayed true to its roots by offering a MAC PRO Program
that is designed to help professionals in the cosmetics industry
by offering discounts on products.
As
well as this program, MAC Cosmetics offers four social initiatives
including no animal testing, recycling rewards, a program to help
children with HIV/AIDS and the MAC AIDS Fund.
For
further information about MAC Cosmetics or this press release
please contact:
Julie Roberts
Ecommerce Assistant Manager UK
MAC Cosmetics
73 - 75 Grosvenor Street
London
W1K 3BQ
0870 034 6561
www.maccosmetics.co.uk