British Airways And Malaga City Make Plans For A Joint Future
Released
on: December 17, 2009, 2:01 pm
Author:
British Airways
Industry: Travel
British Airways online and direct sales manager, Keith Chuter,
and Francisco De La Torre, the Mayor of Malaga Town Hall, put pen to
paper this month, signing a letter of intent, making official their
plans to further promote Malaga City in the British market. The letter
lays the foundations of a two year agreement that will see British
Airways use its online channels, to highlight the many flights
available to Malaga from the UK, and further increase tourism to the
city.
The agreement, set to begin in early 2010, will incorporate a two phase marketing,
media and advertising campaign. Phase one will see British Airways expand its online
channels, allowing it to strongly promote and sell Malaga. Two familiarisation trips
will take place to highlight the city's Picasso links, cultural and historic
offerings, year-round events, fantastic gastronomy and prestigious hotels.
Phase two will involve the expansion of communication channels and development of
advertising campaigns. The campaign will also see British Airways contract tours to
the city, which will appear on the Malaga Turismo website, with a hyperlink to the
British Airways website.
The agreement is scheduled to end in the Spring/Summer of 2011 however, if the
campaign has been a great success it's likely a further two year agreement will be
signed.
British Airways currently operates 12 flights to Malaga from the UK
every week and also offers a wide range of hotels, from the 3* value-for-money
Atarazanas Malaga Boutique Hotel to the magnificent 4*+ Petit Palace Plaza ideally
located in the historic centre. For added convenience, British Airways also offers car rental in Malaga.
It's hoped this winning partnership with the Malaga Council of Tourism, will not
only encourage more travellers to use the route but, will also encourage those
visiting to explore the city and discover more about its rich heritage.
-Ends-
About British Airways
British Airways Plc offers a wide range of city break destinations, flights, holidays, hotels, car rental and experiences.
ba.com enables travelers to save time and money when booking ATOL protected holiday
packages.
Passengers can add peace of mind to their holiday plans and the security of
travelling with British Airways. British Airways plc constantly seeks to exceed
customers' expectations, both in terms of the value for money and quality of the
service provided.
British Airways / British Airways Holidays Ltd PR contact:
Charlotte Lawrence
Astral Towers
Betts Way
London Road
Crawley
RH10 9XA
01293 722513
www.ba.com
2010
