Hotels.com Reports The Old Fashioned Two Weeks Away Is Back On The Map For 2010
Released
on: January 08, 2010, 5:53 am
Author: Hotels.com
Industry: Travel
New customer research from leading accommodation website
Hotels.com indicates that one of the most talked-about trends of 2009,
the stay at home holiday or 'staycation', is over and will be
replaced by holidays abroad again.
With three washed-out summers at home still fresh in the mind, nearly three quarters
(71%) of Brits consider a long summer holiday to be a 'must-have' expense in their
household.
Four out of five (81%) people are planning a 10-14 day break abroad in 2010 (up 10%
from last year's figures), and responses to the survey amongst 800 Hotels.com
customers suggest that the number of people taking a two week holiday in the British
Isles will be down by a quarter on 2009.
Recessionary worries have not completely disappeared, however. While people are
keen to get away for a decent break, they are planning some significant cost-saving
measures. More than two thirds (69%) say they will consider travelling out of
season to avoid peak rates and prices.
However, rather than downgrade their hotel accommodation (only 14% would consider
this), half of Brits (49%) plan to book all-inclusive packages to cut back on
expensive dining out costs during their stays. And half (50%) of 2010 travellers
say they will take the strength of foreign currencies against the pound into serious
consideration when deciding on their destination.
Alison Couper, Director of Communications at Hotels.com, said: "While 2009 saw a
lot of people holidaying at home to save money, our survey shows that will change in
2010. People see their holiday as a right not a luxury and while they'll still be
looking for a great deal, they are determined to get away to enjoy a well deserved
break and some sunshine. There are some fantastic offers to be enjoyed in 2010
including up to 50% off in our biggest ever January sale."
- ENDS -
Notes to editors:
*Survey conducted amongst 800 UK and Ireland Hotels.com customers between 7 and 21
December 2009.
About Hotels.com
As part of the Expedia group which operates in all major markets, Hotels.com offers
more than 110,000 hotels, B&Bs and serviced apartments worldwide including New York
hotels, Edinburgh
hotels, Dublin
hotels and hotels in London. If a customer can
find the same deal for less on a prepaid hotel, Hotels.com will match it. Hotels.com
benefits from one of the largest hotel contracting teams in the industry negotiating
the best rates for its customers, plus there are 1.3m reviews from users who have
actually stayed in the hotels to ensure customers make an informed choice when
booking. Hotels.com won the Gold Award for best hotel booking site in Webuser
magazine in February 2009.
For more information please contact:
Cordy Griffiths
Hotels.com
42 Earlham St
Covent Garden
London
WC2H 9LA
020 7019 2268
www.hotels.co.uk