JD Sports Releases Adidas Originals x Star Wars Collection
on: January 19, 2010, 7:46 am
Author: JD Sports
JD Sports has announced that it has launched products from the
much talked about Star Wars collection by adidas Originals.
adidas Originals joined forces with the iconic Star Wars franchise to launch this
unique collection of classic adidas Originals trainers
and clothing, which includes cult characters and storylines from the trio of
original films blended with classic adidas Originals styles to produce a
collaboration of galactic proportions that JD Sports are proud to stock.
The adidas Originals x Star Wars collection consists purely of limited edition footwear and clothing encapsulating
both Light and Dark sides, Imperial Forces and the Rebel Alliance in a range that
includes printed Stormtrooper tees, Darth Vader track tops and Lightsaber inspired
trefoil designs. Never before has a brand captured the excitement of key memorable
moments within the Star Wars universe.
One of adidas Originals’ all time classic shoes, the Superstar, gets the full Star
Wars treatment and will be available in three colourways inspired by the movie. The
Storm Trooper Superstar has an all white upper with a Storm Trooper making an
appearance on the tongue, transparent sole and heel. The Darth Vader inspired
Superstar trainer is all black with orange ascents and features the man himself on
the tongue, transparent sole and heel too. There is a final Superstar which is all
black with gold highlights and an embossed Star Wars logo on the upper.
These exclusive and limited edition trainers are available in men’s sizes, as well
as Junior and Nursery sizes so can be worn by the whole family. In Junior sizes
include interchangeable three stripes so the look of the shoe can be changed in an
The new collection went on sale through JD Sports on the 18th January and to
celebrate JD Sports is offering themed pin badges free to first customers to buy any
products from the collection.
About JD Sports:
JD Sports Fashion Plc is the leading UK specialised multiple retailer of fashionable
branded and own brand sports and casual wear. The company operates over 350 stores
through the UK.
JD Sports was founded in 1981 with one shop in Bury. It expanded into the Arndale
Centre in Manchester in 1983 and consolidated its position throughout the 1980s with
further openings, largely in the North and Midlands. The first London store was
opened in Oxford Street in 1989 and by the time of JD Sports' stock market
flotation in 1996 there were 56 stores.
The business continued to grow organically until 2002 and then grew further with the
acquisition of more than 200 stores, further consolidating its position as the
leading UK retailer of fashionable sports and casual wear.
As well as offering customers women's and men's clothing brands such as adidas Originals,
Nike, Lacoste, Converse and K-Swiss, JD Sports also stocks 'own-label' brands
mckenzie, Pure, Carbrini and Brookhaven.
For further information on JD Sports or this press release
JD Sports Fashion PLC
0161 767 1659