Crew Clothing Launch GBR Atlantic Challenge Series For Women
on: March 24, 2010, 9:41 am
Crew Clothing has launched the GBR Atlantic Challenge Series
for women, a collection of sailing/nautical inspired casual clothing
that had previously only been available for men.
The original source of this collection was the Crew Clothing Co founder, Alastair
Parker-Swift who, as a member of the England freestyle ski team, was inspired to
design and produce practical, yet utterly comfortable and stylish sports-inspired casual clothing. The GBR collection was therefore
born, but with a nod to the coastal roots of the brand.
Historically, the GBR Atlantic Challenge Series has been exclusively a men's casual
clothing range. However, for spring
2010, the collection has been expanded to include GBR Atlantic Challenge Series
clothing for women.
This has been a huge success for Crew Clothing, with the GBR styles being the
bestsellers since the full spring collection launched.
The GBR collection is inspired by Crew's heritage and nautical roots. The brand was
born in the sailing town of Salcombe and these sailing roots have inspired the
collection which has a nautical feel, yet is designed for everyday and relaxing or
socialising with friends in comfort and style, with a distinctly vintage feel to the
The GBR collection is where Crew Clothing's key attributes and values of quality
and huge attention to detail, are displayed. Each item within the GBR Atlantic
Challenge Series has a huge amount of detailing - beautiful trim detailing along
collars, pockets with velvet tipping and other Crew trademark finishing touches.
The GBR collection epitomises the Crew Clothing heritage, with a huge attention to
the branding. The GBR hoody, for example, has a Crew Atlantic Challenge print
embroidered on its reverse; with 'GBR No. 93' print down the arm (1993 is the year
Crew Clothing Co. was founded). This '93' emblem features on many of the GBR
Atlantic Challenge Series styles.
As well as the significant detailing, the GBR Series is all about comfort. The
hoodies and sweatshirts are all have a soft, peached finish that makes them
comfortable to wear.
The GBR Gilet for both men and women is one of the bestselling styles for spring
2010, closely followed by the women's GBR hoody, available in navy, white and
For men, the GBR Sweat has been a bestseller. Available in navy, sienna and marine,
this has a soft peached finish, mid weight feel and all the Crew detailing and
The GBR spray proof jacket for men and for women is also hugely popular, featuring
the GBR branded sleeve and reverse, mesh lining and crew branded detailing
throughout. The range also offers the women's GBR cargo short, GBR polo and GBR
With the new GBR Atlantic Challenge Series for women being such a huge success and
so well received, the women's casual clothing collection will be continued for
autumn 2010 and onwards.
About Crew Clothing:
Crew Clothing was established in 1993 by windsurfing tutor and England national
freestyle ski team. 17 years on, the company now boasts over 60 stores across the UK
and mails over 3.2 million catalogues every year.
Crew Clothing's coastal roots and British heritage still remain core to the Crew
brand, and although the business has grown significantly with over 400 staff, the
company is still a family run business and remain passionate about creating clothing
which epitomises British Casual Luxury.
Customers can now shop for a wide range of men's polo shirts, chinos, rugbys and
Online Marketing Manager
Crew Clothing Co
20 Lydden Road
+44 (0)20 8875-7205