Exclusive New Brand Pied A Terre Womenswear Launches At House Of Fraser
on: March 23, 2010, 6:38 am
House of Fraser
House of Fraser sees launch of Pied a Terre's first apparel
Already a highly reputable footwear brand, the womenswear collection is a new
edition to the Pied a Terre brand name and follows on from the recently launched
homeware collection, also exclusive to House of Fraser.
The new Pied a Terre womenswear collection features dresses, blouses, skirts, jackets and trousers in an array of
colours which all co-ordinate and play to a feminine yet sultry colour palette. This
is the perfect day-to-night collection, with pieces ideal for both the working day
and evenings out.
Pied a Terre is all about style; from chic lines to luxurious fabrics, the look is fashionable
whilst remaining timeless. The focus is on quality, from the designs and cuts to the
use of sumptuous silks, cottons and cashmere. Signature prints and dresses are key
to the collection, while embroidery and delicate trims add to the elegance of the
The 'Deco Jungle' trend is a fabulous array of geometric prints with a fresh
spring colour scheme of yellow, blue and a shade of nude. The collection lends
itself beautifully to daywear and eveningwear, with the 'Deco Jungle' print dress
a key must-have item for the season.
The 'Nude Twenties' range follows on from 'Deco Jungle' and focuses on 1920s
elegance, flesh-tones and draped silks create an incredibly feminine look that is a
strong Spring/Summer 2010 trend. The 'Ocean' collection continues fashion's love
affair with aqua, a gorgeous shade that sits beautifully against the rest of the
colour palette of emerald green and watery blue. Waterfall overlays and pleats add
to the overall fluid look.
Pied a Terre has a range of accessories including handbags and jewellery which
complement the apparel collection and are also exclusive to House of Fraser. Pied a
Terre shoes are also available in store and online.
The Pied a Terre womenswear collection launches at houseoffraser.co.uk in March 2010.
Notes to Editors:
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK
and Ireland and a fully transactional website. As one of the best known names on
the high street, House of Fraser has presented customers with an unrivalled
nationwide department store for more than 160 years. The company was acquired by the
Highland consortium in November 2006 marking the beginning of an exciting new
chapter in its history. The group has annual sales in excess of £1.25bn and employs
6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of
selling space. House of Fraser sell and stock a wide range of women's clothing
including evening dresses,
jackets and skirts.
House of Fraser media contact:
Online Acquisitions Manager
House of Fraser
27 Baker Street
020 7003 4120