Cloggs Put Fitflops On Trial In The Bullring
on: May 07, 2010, 10:22 am
Cloggs.co.uk is giving sceptics in Birmingham (UK) the chance
to put the thigh toning sandals Fitflops to the test. On 7th May the
Bullring based shoe retailer Cloggs.co.uk will be giving everyone the
chance to try the so-called 'shoes with the gym built in'.
At the event, Cloggs.co.uk will be demonstrating how Fitflops use biomechanical
engineering to help wearers improve their posture and burn more calories than they
would through walking normally. The sandals have specially designed soles that
destabilise the feet, making the muscles in the lower body work harder when the
wearer is walking around.
Fitflops have been available since 2007,
and when they first came out the huge demand for the shoes saw them sell out all
over the world. Cloggs.co.uk director, Nick Thomas, believes that even more people
are likely to be wearing them this summer.
"Fitflops have universal appeal because of the way they combine comfort, style and
fitness, things which people of all ages are looking for in a summer shoe.
"This year we have bought as much stock as we possibly can because as soon as
spring arrives Fitflops always start selling really quickly.
"Birmingham may be the farthest UK city from the sea but it's the time of year
when everyone starts thinking about getting in shape for the beach.
"If you're not a fan of the gym then Fitflops could be a good way to start toning
up for your summer holiday."
Cloggs.co.uk currently have the Pietra, Electra, Oasis and Walkstar styles of
Fitflops in stock online and in their Bullring store, ready for an expected rush in
The Fitflops demonstration will take place between 10am and 6pm on Friday 7 May
outside the Cloggs.co.uk store on the ground floor of the Bullring.
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Notes to editors:
Cloggs.co.uk is very proud to be authorised retailers of the famous Fitflops brand.
With more than 35 years of trading experience, Cloggs has long been at the forefront
of cutting edge British shoe retail. With a focus on in season fashion footwear,
quality customer service, competitive prices and extensive selection, Cloggs.co.uk
stocks over 20,000 items including its popular range of UGG boots, Converse trainers, Crocs, Dr Martens and Timberland boots.
For further information, please contact:
Online Marketing Manager
110 – 114 Corporation Street
0121 237 5566