The Co-operative Food Goes Green with Roll Out of Recycled Plastic Shopping Baskets
on: May 13, 2010, 6:24 am
Author: The Co-operative Group
The Co-operative Group have always been known for their
industry leading approach to green initiatives, whether it is their
Plan Bee campaign to save the bees or opposition to tar sands, The Co-operative has made a
point to ensure they operate ethically.
Now the humble shopping basket is the latest to benefit from a more green approach
with a new design made from 100% recycled plastic that would have otherwise been
sent to refuse sites and landfills.
The newly designed shopping basket had been tested in selected Co-operative Food
stores and after a big thumbs up from shoppers it is hoped that by the end of the
year at 1,000 of The Co-operative’s stores that 95,400 new baskets will be used by
shoppers which will help save roughly 66 tonnes of plastic from being sent to the
landfills or for incineration.
Sean Toal, Commercial Director at The Co-operative Food said, “We’re proud to be at
the forefront of green product innovation.
“We’re sure our customers will welcome the new generation of shopping baskets,
which, as well as being kinder to the environment, are much easier to carry.”
The new baskets are also benefitting from a more ergonomically friendly shape that
contours around the leg to make carrying a basket full of shopping a more
comfortable experience and reducing the strain put on the wrist.
About The Co-operative Group
The Co-operative Group is a unique family of businesses run by over five-and-a-half
million members, and together each have a say in how these businesses are run. With
sales of over £13.7 billion, the group employs over 120,000 people serving around 21
million customers per week in over 4,800 high street branches and through online
The group’s values influence the products and services of each of these businesses,
with ethical trading, social responsibility and efforts to combat climate change
being at the forefront of all its business decisions. The Co-operative is also
deeply involved in a number of important ethical issues such as mobile phone recycling - Oxfam and Climate Change - Co-operative, as well as a number of other key issues.
Contact Details: Dave Smith
New Century House