MyGardenRouteInfo Sees World Cup Tourist Boom
Released on: July 27, 2010, 4:21 am
Author:
Mydestinationinfo.com
Industry:
Travel
MyGardenRouteInfo, part of the MyDestinationInfo network, and
other tourism businesses in the Eastern Cape believe that an online
presence played a significant role in driving visitors to the province
during the 2010 FIFA World Cup.
EC Tours, the private sector marketing organisation for the Eastern Cape, claim that
the region saw a steady flow of international visitors during the months of June and
July, but still believe that a solid marketing strategy for all tourism-related
businesses is needed in order to showcase everything that the region has to offer.
Industry experts believe that an online presence is crucial to development of
tourism in the region, as visitors from around the world are making greater use of
the internet in order to plan their vacations.
Locally owned website MyGardenRouteInfo.com, part of the global MyDestinationInfo
travel website network, saw a marked increase in site visitors during the months of
the World Cup, as tourists gathered information on restaurants, activities and
accommodation options in the Garden Route
region.
Statistics also showed an increased interest in the range of travel features on
their website, including their comprehensive Garden Route trip planner, various
interactive and customisable Garden Route maps, as well as
user-generated comments and reviews.
MyGardenRouteInfo.com believes that tourists are starting to show less interest in
straight package tours, and are instead turning to local websites and online
resources to plan their trips. The company believes the reason for the increased
interest in online travel guides is that they specifically target potential
customers, offering comprehensive information on a more relevant level. According to
the website, 80% of tourists have already decided where they are staying and what
they will be doing before they leave home and, as such, websites are critical
planning tools for local and international tourists.
At the same time, such websites offer an extremely cost-effective way for
tourism-related businesses to target potential customers, which ultimately results
in better deals for tourists, offering a win-win situation for both travellers and
local businesses.
About Mydestinationinfo.com
Mydestinationinfo.com was founded in 2006 by two young entrepreneurs Neil Waller and
James Street. The key to the success of the network is the high level of support a
committed team provides and the fantastic group of local franchisees who run their
sites to the highest standards.
The two young entrepreneurs have reached the finals of a number of major
competitions such as Online Business of the Year in the StartUps Awards 2009, Young
Entrepreneur of the Year in the GBA Awards 2009, winners of the UKFAST 'Travel'
Digital Entrepreneur of the Year Awards 2009 and the 2010 UK Trade & Investment
London Exporters Award.
For more information, please contact:
Thella Chester
P.O. Box 29167
Sunridge Park
Port Elizabeth
6008
+2782429398853
www.mygardenrouteinfo.com
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