The Cumberland Hotel Opens Hendrix Suite To Commemorate Guitar Hero
Released on: September 17, 2010, 1:35 pm
Author:
Thistle
Industry:
Travel
Guoman’s The Cumberland hotel, which was the last known
address of Jimi Hendrix, has announced that on September 18th, the 40th
anniversary of the death of the guitar legend, it will be marking the
occasion with a new Hendrix-inspired suite and mini-photography
exhibition.
Hendrix was a regular guest at the hotel near Hyde Park,
during the 1960s and conducted what was to be his last ever interview, with music
journalist and press agent Keith Altham, in one of the hotel's fifth-floor Suites
just days before his untimely death in 1970.
The suite is designed to inspire its visitors from the instant they enter; to
capture the ethos of Hendrix and ultimately be a sanctuary where Hendrix himself
would have enjoyed spending time. Conceived by interior designer Mary Gannon and
her senior associate Cynthia.
The suite will be marked out with statement lighting, flamboyant colours and
psychedelic stylised patterns, authentic fabrics uncovered in vintage fairs and from
specialist collectors. The room showcases an original 60s printed panel called
'Peacock' by Mariji Isola for Marimekko, along with a wall of framed originals of
NME covers from the 1960s featuring the rock legend.
Centrepiece of the room is a flaming three-metre Hendrix mural by renowned graphic
designer Andie Airfix, whose previous works include designs for Paul McCartney, The
Rolling Stones and Led Zeppelin. Airfix drew his inspiration from Hendrix's
infamous 'guitar flambé' show finale.
Altham, who has acted as a consultant to The Cumberland during the project
commented, “I think he would have loved the idea of a special room designed in a
style which is harmonised to his music and memory and where others might gain
inspiration from his work or simply relax and enjoy the music made by the greatest
rock guitarist of all time.”
The Cumberland's expansive colourful lobby will also play host to a couple of
limited edition archival photographs of Jimi Hendrix. Taken in the late 1960s, the
documentary style prints by Barrie Wentzell, who photographed much of rock's
royalty, show Hendrix looking relaxed, upbeat and himself.
The hotel will also be displaying 'Classic Hendrix', containing over 300 images of
Hendrix, which is thought to be the most comprehensive visual memoir of Hendrix ever
published.
The Cumberland's 'Hendrix' Suite will be available to check into from September
2010 and will be open to members of the public on September 18th to commemorate the
rock legend and hear the last interview.
Guoman Hotels is supporting the work of The Hendrix Foundation, official
not-for-profit organisation set up to provide deprived children with access to
musical instruments or music lessons, by donating a £10 sum from every night's stay
in the Suite for the year.
-Ends-
Notes to editor
About Guoman Hotels
Guoman Hotel Management Limited operates two hotel brands within the UK market;
Guoman Hotels, an exclusive collection of deluxe hotels located in central London
and Thistle Hotels, a chain of quality full service hotels in the UK's major
cities.
Guoman Hotels in the UK consists of four prestigious landmark properties to cater
for those wanting a hotel near Park Lane, Oxford Street Hotels,
Hotel near Westminster, Tower Bridge Hotels or a Hotel near Buckingham Palace.
Whilst each hotel in the portfolio is different with its own unique identity and
style, as a collection they capture the imagination and are united in their
individual ability to deliver inspirational guest experiences.
Guoman Hotel Management Limited is a wholly-owned subsidiary of GuocoLeisure Ltd,
part of the Hong Leong Group which has hospitality and leisure businesses across the
globe with hotels in Europe, USA, Australasia and Asia.
For further media information regarding Guoman Hotels please
contact:
James Watts
Siren PR
Room on the Roof
Riverside Studios
Crisp Road
London
W6 9RL
020 3008 6280
http://www.guoman.com/
Back to previous page
Home page
Submit your press release