Released on: March 18, 2011, 09:08 am
Industry: Apparel & Fashion
Drapers, the body behind the well established Drapers Magazine have just announced the shortlist of nominees for the 2011 Drapers Footwear Awards.
Drapers have expressed that this was not an easy task this year, due to the levels of high quality and innovation that has been deployed by all potential nominees. During a year where the nation has experienced a difficult economic climate, footwear retailers have excelled to overcome this.
The Footwear Awards are held to honour the best independent footwear retailers alongside larger multiple footwear retailers. As well as honouring retailers, there are also awards for the best brands. Additionally there are some special awards this year, such as Buyer of the Year and The Lifetime Achievement Award.
The Drapers Footwear Awards 2011 this year is being held at the prestigious Grosvenor House Hotel in London on 11 May and is set to be a special evening for all attendees. The categories in the 2011 Footwear Awards which Drapers have announced the shortlist are for Best New Store, Comfort Retailer of the Year, Family Footwear Retailer of the Year, Kids’ Footwear Retailer of the Year, Footwear Etailer of the Year, Best Footwear Offer in a Fashion Multiple, Independent Footwear Retailer of the Year, Multiple Footwear Retailer of the Year. Additionally on the evening of 11 May, Drapers will announce Buyer of the Year, Brand of the Year, Student Footwear Designer of the Year and also The Lifetime Achievement Award.
There are a number of retailers who are big contenders for the various awards this year including Clarks, Schuh and New Look. Retailers and brands have worked tirelessly this year and the prospect of receiving a Drapers Footwear Award is an achievement that all those shortlisted will no doubt be hoping for. It can be seen from the shortlist released by Drapers that this year, there will be no one retailer or brand that will dominate the evening. This is apparent by the fact that particular names are not shortlisted for numerous awards, thereby implying that success will be had by many.
One retailer who is looking forward to the awards is Birmingham based, online fashion shoe retailer Cloggs.co.uk. This year Cloggs.co.uk is shortlisted in the Footwear Etailer of the Year category, a highly sought after award. Competition in this category is definitely high though, as Cloggs.co.uk are up against names such Jimmy Choo, French Sole and national brand Clarks.
The team behind Cloggs.co.uk is run by Birmingham brothers Nick and Chris Thomas and business partner Damian Scarlett. Cloggs.co.uk has more than 35 years’ experience of trading on the high street and began operating online just over ten years ago. Cloggs.co.uk now stocks more than 20,000 items, including popular brands such as FitFlop, UGG, Converse, Birkenstock and Crocs, online and in the flagship store based in the Bullring Shopping Centre in Birmingham. The hope to continue the success by selling styles such as the FitFlop Fiorella.
Cloggs.co.uk is familiar with success at the Drapers Footwear Awards after they scooped the prize of Best New Store at the Awards held last year in 2010. This was a fantastic achievement as Cloggs.co.uk beat stiff competition from The Natural Shoe Store in London and SoleLution in Bristol. Cloggs.co.uk are tremendously proud of their achievement last year. Nick Thomas, managing director of Cloggs.co.uk, said it was an honour to win the award, "we're ecstatic that the Bullring store has won this coveted award. The Drapers Footwear Awards are the most prestigious for our industry so winning the Best New Store category really means a lot to us.”
As the evening of the Drapers Footwear Awards draws closer, all those shortlisted will be anticipating success with bated breath.
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