British Airways Cabin Crew To Use Ipads To Revolutionise Customer Service
Released on: August 30, 2011, 6:05 pm
Author:
British Airways
Industry: Travel
British Airways cabin crew are using the latest iPad model to
bring a new dimension to customer service in the air.
The iPads enable cabin crew to have prior awareness of customer preferences and a
greater understanding of each customer’s previous travel arrangements, allowing them
to offer a truly bespoke, personalised service.
The iPad lets crew quickly identify where each customer is seated, who they are
travelling with, their Executive Club status and any special meal requests. It gives
cabin crew a whole library of information at their fingertips including timetables,
safety manuals and customer service updates. It also means any issues can be logged
with ground-based colleagues around the network prior to departure so solutions can
be delivered while the flight is airborne.
When all the passengers have boarded and just before the doors are shut, cabin crew
are currently handed a long scroll of paper, listing up to 337 customers. With the
new iPads cabin crew will simply refresh their screen when the doors have closed
through wireless 3G networks and they will have a complete list of passengers on
board.
Bill Francis, British Airways' head of in-flight customer experience, said: "The
iPad is already allowing us to offer a more personalised onboard service, but the
possibilities for future development are endless. We’re receiving great feedback
from cabin crew and customers already. It allows the crew to offer the thoughtful
service they want to deliver and customers are treated as valued guests."
The iPad is currently being trialled with 100 cabin crew with the aim to roll it out
to all senior crew members across the airline in the coming months.
- Ends -
About British Airways:
British Airways plc offers a wide range of worldwide destinations - including holidays in Dubai and holidays
in Maldives, as well as flights to Melbourne and flights to Sao Paulo, hotels,
flights, car rental with Avis and experiences. Customers can save time and money
with ba.com when booking ATOL protected holiday packages, ATOL number is 5985.
Passengers are offered added peace of mind to their holiday plans and the security
of travelling with British Airways. British Airways plc constantly seeks to exceed
customers' expectations, both in terms of the value for money and quality of the
service provided.
Press Contact:
Victoria Madden
Waterside
PO Box 365
Harmondsworth
Middlesex
UB7 0GB
02087385100
www.ba.com
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