Road Sense' Motoring Safety Campaign Introduced by and Brake



Released on: December 02, 2011, 1:46 pm
Author: Helen Young
Industry: Travel, Automotive, Internet & Online

Car hire comparator partners with road safety charity to drive awareness during Road Safety Week

02 December 2011 –, the leading car hire comparison website which helps people book cheap hire from up to 50 top providers, announces its sixth ever ‘Road Sense’ campaign. The campaign, in partnership with road safety charity Brake, seeks to raise awareness of motoring safety issues among drivers of all ages.

The annual Road Sense campaign focuses on a key element of motoring, with this year seeing the initiative being consistent checks on tyres, brakes and engine as the winter weather sets in. and Brake are calling on motorists to get these vital checks carried out no matter what the impact on their household budget.

Gareth Robinson, Managing Director of, comments: “We are calling on drivers around the UK to be aware of the need for getting brakes and tyres checked regularly, particularly as the UK’s roads turn icier. This is the way to reduce the number of avoidable accidents on Britain’s motorways and roads throughout the winter.”

Brake is the UK’s leading road safety charity and has said recently that more UK youngsters die in car crashes today than die by any other means. Many accidents are caused by driving too fast and reckless overtaking, with one out of every four fatal accidents on UK roads involving someone aged below the age of 25.

“We are proud to work with organisations like Brake on our Road Sense campaigns,” Gareth continued. “Motorists would be wise to pay attention to the words of Brake since they really know their subject. We all need to pull together to improve the situation and lower the amount of serious accidents.”

Katie Shephard, director at Brake, says: “We enjoy working with companies like who seek to push the road safety agenda through initiatives Road Sense. Throughout this year’s Road Safety Week we at Brake want young people to become increasingly aware of the importance of driving sensibly and to ‘have a heart at the wheel’.”

The Road Sense site offers road safety advice as well as new offers, including discounts on winter clothing and reflective gear for children and adults from Outdoor Look and BrightKidz. is the leading car hire comparison site comparing prices in over 15,000 locations worldwide including France, Spain and car hire in Ireland, with pick up locations including car hire in Dublin, Cork and Shannon.

For more road safety information, offers and advice visit

About was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 15,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit

Media Contact
Rachel Builder & Jenny White
T: 01625 511966
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Contact Details: Helen Young
ASAP Ventures Ltd
0844 448 1489



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