Imagery
Media Offers Clear Channel’s Radio a Clear Solution
Released on
= March 17, 2005, 9:58 am
Press Release
Author = Imagery Media
Industry = Advertising
Press Release
Summary = Imagery Media has contributed to Clear Channel’s
Radio vision of keeping pace with technology and their audience
demand with an online game.
Press Release
Body = Clear Channel, with its more than 110 million listeners,
together with Imagery Media conceptualized the advergame for Z100
DJ, Romeo. It took over four months to develop, design, and complete.
“The game is so real,” said
Romeo. “ My apartment, the subways, Central Park, The Empire
State Building and Madison Square are all scaled perfectly...The
graphics are incredible and we couldn’t have made a more ‘local’
game for our market.” Romeo on the Run" is an advergame
created to showcase Z100’s station most popular DJ. Featuring
an evening celebrity in a game captures a deeper level of the market,
and integrates on air show promotions and station events to capture
a wider audience. Not many companies have been as successful coping
with the challenges presented by technology as Clear Channel.
Creating a video
game to showcase a person, product, or service is in effect a new
trend. Studies have shown that compelling messages can be recalled
and retained no matter
what the length. However the medium to deliver the message must
be of interest. A game is guaranteed to draw attention, but not
many companies are aware of the brand
excitement it creates and how it can draw people to a web site.
A well developed game incorporates the product and logo in a way
that is welcomed by the players. Over time, when the investment
is compared, a company can reach more consumers per dollar spent
with a game than with any other type of advertisement. Furthermore
it reaches unexpected potential consumers. Romeo on the Run has
been played in places such as The Netherlands, Belgium, Czech Republic,
Canada, Slovak Republic, Poland, UK, Hong Kong, Turkey, Sweden,
Australia, France, Switzerland, Japan, Finland,
Singapore, and Mexico, and lately has been visited 18,000 times
per week by this large and diverse audience. A game attracts attention
to a product, but captive and faithful buyers can only be held when
a company is focused on serving them; Clear Channel and Imagery
Media are a good example of this.
Web Site = http://www.imagerymedia.com/romeo
Contact Details
= 55 Washington st suite 626
Brooklyn NY 11201
gina.barraza@imagerymedia.com
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