White House Black Market Launches International Campaign with Dress for Success

Released on: August 20, 2014, 9:40 am (EDT)
Industry: Apparel & Fashion

St. Charles, MO, August 20, 2014 -- /EPR NETWORK/ -- White House Black Market (WHBM) is pleased to announce its first international partnership with Dress for Success®, by launching a charitable initiative to collect black pants for women in need. The campaign is a testament to White House Black Market and the WHBM customer’s commitment to making a difference in women's lives. Starting August 1st through September 21st, 2014, the company will accept both new and gently worn black pants at all White House Black Market boutiques across the country and Canada. White House Black Market boutiques will work with their local Dress for Success affiliate, Dress for Success Midwest, to help women in challenging situations by providing professional attire. WHBM will also collect monetary donations at the register and on their website from August 1st through August 31st.

Kathy Lambert founded dress for Success Midwest in 1998 after reading an article about Dress for Success New York. The article explained how Dress for Success provided interview appropriate attire to women in challenging situations, helping them to be on the same playing field as anyone else. Understanding the need for this service locally, Kathy took a leap of faith and opened the first Dress for Success affiliate outside of New York City.

“In our lives and in our business, we are constantly touched by the individual power of women. That’s why we’re so excited about our international partnership with Dress for Success,” said Donna Noce, White House Black Market Brand President. “Our black pant donation program enables us to give back to women in the communities in which we live and work. Through everything, our passion has always been to make women feel beautiful.”

Dress for Success Midwest programs help women achieve financial independence by addressing their social and economic needs in relation to work, home and community. Dress for Success Midwest helps women in challenging situations find and maintain employment. They also help them achieve health and wellness, as well as self-defined financial and professional success. “The black pant is the great equalizer. No matter if you’re a seasoned CEO or just getting your career started, the right pair of black pants makes every woman look strong, confident and ready to take the workforce by storm,” said Joi Gordon, CEO of Dress for Success Worldwide. “We’re grateful to White House Black Market for helping us to provide even more of our women with that feeling as they progress along their professional paths.”

On August 21st, White House Black Market will be hosting an in-store event in all boutiques across the U.S. and Canada. 10% of net proceeds for the day will be donated to Dress for Success, up to $100,000.

About White House Black Market:
White House Black Market offers fashionable and sophisticated clothing and accessory items, from everyday basics, to wear-to-work, to elegant fashion, primarily in black and white and related shades with seasonal color splashes.

White House Black Market currently operated more than 400 boutiques and over 50 outlets across the U.S., Canada, Puerto Rico and the U.S. Virgin Islands. WHBM publishes a monthly catalog highlighting its latest fashions and connects with customers at www.whbm.com.

Contact: Marcy Bursac
Director of Resource Development
Connections to Success
(636) 940-8027

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