Winners for Disruptive Innovation Award Announced at IIR’s The Market Research Event

Released on: October 27, 2014, 11:12 am (EDT)
Industry: Marketing

Market research annual award program honoring “disruptive innovators” sponsored and presented by OdinText and Decipher.

Boca Raton, FL, October 27, 2014 -- /EPR NETWORK/ -- Winners of the annual 2014 “Disruptive Innovator” Next-Gen Market Research Award (NGMR) for thought leadership were presented this morning at IIR’s The Market Research Event. The awards, which were curated through a partnership between market research firm Decipher and OdinText, were presented by Kristin Luck, president and CMO of Decipher. Following the awards session, winners participated in a panel discussion, which Luck moderated. Panelists shared real-world tips and techniques for innovation, disruption and shaping the future of the market research industry.

Luck said, “Both Tom Anderson and I are outspoken advocates for innovation and disruption in our industry so I’m thrilled that Decipher and OdinText could collaborate to highlight the achievements of these game changing companies. The Next-Gen Market Research Awards unapologetically celebrates change, innovation and advancement. Having the opportunity to be a part of this year’s award, both as a partner and presenter, was a great honor.”

The annual NGMR award recognizes market research companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation - technological, methodological or otherwise - to drive research industry progress. Winners of the award, who had representatives serve on the panel discussion, included:

Affinnova, Thought Leadership Category
SocialGlimpz, Research Deployment Category
Neil Seeman, Individual Category

Tom H.C. Anderson, who was one of the original minds behind the award program and founder of OdinText, said on the TMRE blog, ““This is an award by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field.”

About OdinText by Anderson Analytics:
OdinText is a patented software that turns unstructured text data into structured quantitative data so that advanced statistics and other machine learning techniques may be applied to find patterns and discover important relationships. OdinText also encompasses data visualization outputs, and is used to understand what different segments of customers are talking about as well as how this is changing over time.

About Decipher:
A marketing research services and software firm, Decipher specializes in cross platform survey programming, software licensing, sampling, data collection and data reporting and visualization. Utilizing its robust market research survey and reporting platform Beacon, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt. @deciphertweets

Contact-Details: Marie Melsheimer
Bend, OR

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