Christopher Bean Collectible Motorsports Coffees Race to the Finish Line

Released on = May 25, 2005, 6:11 am

Press Release Author = Mark Geallis / Christopher Bean Coffee

Industry = Retail

Press Release Summary = Christopher Bean Coffee, Florida’s fastest growing gourmet coffee roaster has released the last of the very limited edition collectible
Motorsports Series of unique coffee blends in beautiful graphic bags with official track logos form Richmond, Martinsville, Talladega and Daytona.

Press Release Body = DAYTONA BEACH (May 25, 2005) – Christopher Bean Coffee Company is ending its first year in partnership with ISC to produce an authentic licensed series of premium coffees reflecting the personality of each race track in a
collectable bag featuring the history and graphics of each speedway. Each coffee in the Motorsports Coffee Cup Series is a unique blend. The Deal came about after several local promotions and discussions between ISC and Christopher Bean Coffee which has been supplying office coffee service coffee to the NASCAR, ISC and DIS offices for several years.

Mark Geallis, Director of Sales and Marketing said “As Christopher Bean began to grow throughout the Southeast in retail stores we realized that our geographic and demographic target was exactly that of racing fans. But with limited resources we were unable to afford car sponsorship or driver endorsements. Initially we looked at the Motorsports coffees as only a way to market our brand of gourmet coffee in our retail grocery partner locations, but the series became popular as point of purchase displays in Kroger Stores during the events at Richmond and Martinsville as well as in the Gift shop at Talladega. Publix and Winn Dixie promoted the Daytona High Banks Blend display in the Florida market for this years Daytona 500 and International Speedway Corporation has promoted our gift packs with an insert in its Race Rewards VISA billing statements, plus helped us find other opportunities such as in their gift shops and on track concessions. These bags are now a scarce piece of racing memorabilia because production has stopped and sales will be discontinued
immediately after the 4th of July holiday

Only 4 of the limited edition Motorsports Cup Series Coffees were produced, they are:

Richmond Roast Coffee is a specially roasted premium 100% Colombian coffee that's Bold-Rich-Smooth

Martinsville Short Track Blend Coffee is a specially roasted premium blend with select coffees from Costa Rica, Colombia and Guatemala for a legendary bold flavor Talladega Blend Coffee is a special gourmet roast of Colombian coffee blended with Kenya AA for a BIG Classic Taste

Daytona High Banks Blend is a specially roasted premium blend of South Americas best Colombian and Costa Rican coffees for a Great American Taste

Race fans are known by their zest for motorsports and Christopher Bean Coffees are known by their rich, robust flavors. The two come together in the Motorsports Coffee Cup Series. This limited edition, specially roasted gourmet blend of coffees is designed to meet the exacting standards set forth by race fans. Each coffee and bag honors the unique history and essence of some of America’s great motor speedways
in both flavor and design.

About Christopher Bean Coffee Company
Boasting a ground-to-order freshness guarantee, Christopher Bean Coffee offers over 70 flavors, roasts and blends using a unique combination of beans from the world’s main coffee regions, including Central and South America, East Africa, Indonesia and The Pacific Rim, to ensure its true peak flavor is achieved, each different type of bean is roasted independently before blending, resulting in a sweet, hearty coffee with a nutty aroma and mellow, well-balanced finish.

Headquartered in Daytona Beach Florida with 12 employees, Christopher Bean Coffee Company is the fastest growing gourmet coffee roaster in the Southeast. The company was founded in 1996 by owner Christopher W. Brown. In 1998, the company began hand roasting gourmet coffee blends for hotels, offices and restaurants. In 2002, Publix authorized Christopher Bean Coffee as a warehouse item in all divisions (850 stores). In 1994 Christopher Bean was introduced in 300 Kroger stores in3 divisions.. Other retail partners include Marshall Fields department stores and select regional Wal-Mart Super Centers. Last year the company expanded mail order capabilities to include the convenience of online shopping To order Christopher Bean Coffee or request information on the company or marketing partnerships, contact sales@christopherbean.com or call toll-free 888-295-2326 or easiest of all order
online at www.christopherbean.com

Web Site = http://www.christopherbean.com

Contact Details = Contact Information
Mark Geallis
Christopher Bean Coffee Company
440 Fentress Blvd
Daytona Beach FL 32114
Phone: 386-257-2326
Fax: 386-257-2322
Website:www.christopherbean.com
Email: Mark@christopherbean.com