The Hometown All Stars’s Stadium Scavenger Hunt #FindCoachKevin Combines Social Media Contest with a Real Life Road Trip Across the USA for Big Prizes
Released on: September 01, 2015, 5:01 am
Daytona, OH, September 01, 2015 -- /EPR NETWORK/ -- Kevin Christofora (a.k.a. Coach Kevin), Little League Coach, father and author of the Hometown All Stars series, embarked on a 15 day, 16 state campaign - the #HTARoadTrip featuring the popular #FindCoachKevin contest - to promote Christofora’s children’s book series about baseball and sports. The social media road trip took Christofora and his personal “All Stars” (his family) to ball parks and attractions across the USA – giving out prizes along the way (Photos: http://bit.ly/1JhIQ7s) before returning to NY for their hometown team’s game and a HUGE promotion and stadium wide book giveaway there (Photos: https://www.dropbox.com/sh/h9z1y0fdpq5kye7/AACKLhIYNXgULdYsTySlIyv6a?dl=0).
While on the road challenges arose – their was RV broken into, it broke down a few days later as well, leaving the family late for one game and in need of tickets for another. They were assisted through social media, receiving car assistance, getting recommendations on where to go and what to see (#HometownHangouts), and even finding MLB tickets 15 minutes through Twitter.
Coach Kevin returned the favor by handing out prizes at each stop to his #HometownFans, from MLB game tickets and team sports jerseys to local team swag, restaurant and attraction gift certificates and more.
Through photos and clues along the way, social media followers were also invited to try to #FindCoachKevin as he visited new places each day. It was a race to the finish line with two social media fans going head-to-head to finally track him down in Cleveland, Ohio where they found him at Progressive Field just minutes apart at the Indians game (#GoTribe!). Both were rewarded with grand prizes.
Overall the road trip and its associated hashtags, #HTARoadTrip, #FindCoachKevin, and #HometownHangouts, received over a half a million impressions over the 15 day trip through Facebook, Twitter and Instagram. Coach Kevin’s first foray into Periscope on the trip also received attention from high profile accounts including the Today Show and others who tuned in to see where he would be going next.
The Hometown All Stars road trip launched on August 1 and continued through August 15, 2015. The trip began in Woodstock, NY and while they visited 16 states in total, the featured locations for the campaign included:
• Baltimore, MD: Camden Yards (Orioles vs. Tigers), Ripley’s Believe it or Not, National Aquarium, Inner Harbor
• Washington D.C.: White House
• Marietta, GA: Six Flags Waterpark
• Nashville, TN: Nashville Shores Waterpark and Tree Top Adventure
• Little Rock, AK: Clinton Library, Trolley Tour, St. Vincent Plaza, Wild River Country Waterpark
• Oklahoma City, OK: Oklahoma City bombing memorial, Cowboy Museum
• Kansas City, MO: Kaufmann Stadium (KC Royals game)
• St. Louis, MO: Tour of Busch Stadium, Rode to top of arch, **RV broken into
• Chicago, IL: Wrigley Field (Cubs game)
• Sandusky, OH: Cedar point
• Cleveland, OH: Progressive Field (Indians vs. Yankees) **2 GRAND PRIZE WINNERS
• Pittsburgh, PA: PNC Stadium tour and Pirates game
Please contact Emily Taffel at Mugsy PR for more information or interview opportunities. Also available are Christofora and his family’s top ten spots to visit, a list of their top five favorite ball park snacks, their favorite road trip song playlists and more! To learn more about the Hometown All Stars and the #HTARoadTrip / #FindCoachKevin campaign, please visit www.thehometownallstars.com/blog.
Contact-Details: Emily Taffel, Mugsy PR