China Knowledge Press releases “Branding in China”, a new guide to marketing and selling in China

Released on = July 4, 2005, 11:04 pm

Press Release Author = China Knowledge Press

Industry = Advertising

Press Release Summary = China Knowledge Press is proud to announce the release of “Branding in China”, a guide book which provides an excellent starting point for business and corporate executives to build brands, and stimulate demand for their products and services in China.

Press Release Body = SINGAPORE, 5 July 2005 – China Knowledge Press is proud to announce the release of “Branding in China”, a guide book which provides an
excellent starting point for business and corporate executives to build brands, and stimulate demand for their products and services in China.

With a branding industry that grossed a staggering US$13 billion in 2003, China presents a whole new frontier in the global race for mindshare and market share. Marketing specialists and business people will find relevant information about consumer behavior and which industries are putting their money in the various advertising medium. The book will help media buyers examine which locations or cities in China reflect heavy advertising activities.

As a practical resource, the book also contains many useful directories, including a media rate card section that offers a price comparison across available platforms within a particular medium and location.

This time-saving, insightful book, packed with interviews and comments from industry veterans, is a valuable addition to the desk of anyone looking to brand or market products and services in China. Further details and purchase information can be found at http://www.chinaknowledge.com/products_detail.asp?category

Web Site = http://www.chinaknowledge.com/products_detail.asp?category

Contact Details = Corrinne Tan
Marcom Manager
China Knowledge Press
8 Temasek Boulevard
Suntec Tower Three #37-01A
Singapore 038988
http://www.chinaknowledge.com
Tel : 65-6235 8468
Fax : 65-6235 2374
Email : corrinne_tan@chinaknowledge.com