EMI Music UK launches UK`s first touch screen listening posts

Released on = December 6, 2005, 5:22 am

Press Release Author = Charlotte Hanson

Industry = Management

Press Release Summary = The broadband-connected posts offer brand new track and
video releases and exclusive interviews from EMI Music artists

Press Release Body = Today, EMI Music UK launches the first network of
broadband-connected, touch screen listening posts in independent record shops across
the UK. Unlike previous listening posts, the new devices, called Soundscreens, can
be updated remotely by EMI, meaning consumers will have access to new music on the
day of release and often pre-release. EMI will also be able to personalise the posts
region to region, loading material onto the post that can support artists' touring

Developed by Inspired Broadcast Networks (Inspired) and EMI Digital Media, the posts
offer a wider range of content and a higher degree of interactivity than their
predecessors. While listening to new releases from EMI artists, consumers can watch
artists' recent videos, as well as view exclusive artist interviews.

Phil Armorgie, Head of Field Sales & Promotions at EMI Music UK, comments, "This new
technology offers us greater scope in the range and immediacy of material we can now
deliver to consumers with a high degree of personalisation. This means we can react
quickly to regional tastes, as well as change material on the posts to support
artists' UK touring schedules in the local community. Increasing the interactivity
and choice we can offer adds value to the relationship we have with consumers,
ensuring our dialogue with music fans remains as current and fresh as possible."

Additional content, including album artwork, adds to consumers' visual experience.
The posts will also inform fans of relevant and soon-to-be released music DVDs.

Matt Porter, Business Development Director at Inspired, comments, "These new posts
provide a huge leap forward in how consumers sample new releases. They open up music
choice even further, ensuring consumers have access to the fullest selection as and
when they want it."

This is not the first time Inspired has helped bring analogue products into the
digital world. In January 2004, Inspired launched the UK's first network of digital
jukeboxes, allowing users to choose from any one of over 2 million tracks. This
year has also seen the roll-out of Inspired's first Urban Digital Vending (UDV)
terminals in Ireland, allowing consumers to buy digital content from machines in
public spaces.

Editor's notes

About EMI Music UK - Digital Media Division

EMI Music was the first major record company to establish a dedicated Digital Media
division in 1998. The division, headed up by Danny Van Emden, the Digital Media
Director, is responsible for the digital activity of EMI Music UK and Ireland and
its individual music labels. In addition, each of EMI Music's record labels - EMI
Records, Innocent, Parlophone, Virgin and the catalogue division - has a Digital
Media Manager responsible for developing artist specific new media opportunities,
promotions and web presence.

The Digital Media division develops many of the company's digital cross-marketing
and artist promotions; providing exclusive content; managing data capture and eCRM
systems; and monetising EMI Music's assets across the digital media. The division is
also responsible for the EMI Music aggregate site, www.the-raft.com, which has been
running for 11 years and won multiple awards.

With in house skills in journalism, programming, photography, SEO and design, the
team are able to generate the right mix of copywriting and creativity to exploit a
range of commercial opportunities. Working with EMI's Commercial Digital team,
Digital Media has worked with retail, brand, online and mobile organisations. This
year alone, the division has agreed a number of crucial deals with high profile
partners including OD2, i-Tunes, mycokemusic, Napster, Orange and Vodafone Live.

Websites developed for well-known artists include Kylie.com, Kelis.co.uk,
thethrills.com, nerduk.com, thedivinecomedy.com, doves.net and jamelia.com. The team
is also responsible for creating artists' web shops, selling physical products and
exclusive merchandise, as well as developing mobile shops and download platforms.

EMI Music UK is part of The EMI Group, one of the largest music companies in the
world and listed on the London Stock Exchange.


About Inspired Broadcast Networks - More Money, More Games, More Often

Inspired Broadcast Networks (Inspired) is the UK's leading provider of digital
entertainment and gaming content. Inspired is the market leader in technological
innovation and was awarded \"Best Use of Technology in Business" at the Growing
Business Awards in December 2004. In January 2005, Inspired was the overall winner
of the Media Momentum Top 50 Fastest Growing Companies Award.
Inspired provides content and software to over 15,000 pay to play terminals in pubs,
clubs, shops, licensed betting offices, bingo halls, motorway service stations,
universities and casinos. The value \'play per day\' through these terminals is over
10 million. Inspired's networked terminals provide consumers with the broadest
range of up to date entertainment, betting, gaming and music.
Inspired is also the leading supplier of virtual events to the betting community.
Our virtual products, including racing, football and other sports feature in over
10,000 licensed betting shops and all the leading bookmakers' websites, generating
in excess of 1 billion in annual turnover for the industry.

Inspired is the exclusive provider of all digital entertainment and gaming services
to Leisure Link, the largest manager of coin operated entertainment and gaming
machines in the UK.

Charlotte Hanson
immediate future Ltd.
0845 408 2031

Web Site = http://www.immediatefuture.co.uk

Contact Details = The Loft
Vine House
143 London Road
Kingston upon Thames
Surrey KT2 6NA

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