Released on = December 9, 2005, 8:16 am

Press Release Author = Big Oak

Industry = Retail

Press Release Summary = Danforth Diamond's new website, www.danforthdiamond.com,
features diamond engagement rings from solitaires to three stone rings as well as
matching wedding bands.

Press Release Body = MIDLOTHIAN, VA - December 2005 - Danforth Diamond is pleased to
announce the launch of their new website featuring diamond engagement rings of
outstanding quality and value. The new site, located at
http://www.danforthdiamond.com/, reflects Danforth Diamond's commitment to being the
absolute best and most comprehensive source for diamond engagement rings on the Web.

The solitaires, three stone rings and engagement rings with matching stones
available on the website can be tailored to fit the style and taste of the
recipient. Danforth Diamond also offers a wide range of precious metal choices for
each of their settings. "We worked to launch the site in time for the holidays
because so many couples get engaged at this time - and finding an exquisite diamond
engagement ring of high quality without the high price tag can be difficult," says
Jill Renee, president of Danforth Diamond.

With more than 50 years of experience in the jewelry business, the Danforth family
developed their website to showcase diamonds of top-notch quality in unique
settings. The website highlights a large collection of high-quality diamonds at
better prices than consumers have come to expect - and Danforth never compromises
quality to provide lower prices.

The company's core value of empowering customers to make educated buying decisions
is emphasized throughout the site. The Learning Center section includes a glossary
of jewelry terms, information about the four C's of diamond buying and helpful hints
for buying an engagement ring. The goal is for the website to be a resource of
information to help online shoppers purchase the perfect engagement ring or diamond.

The site is focused on diamond engagement rings but also offers other jewelry such
as women's and men's wedding bands and diamond anniversary bands. There is also a
large selection of earrings, necklaces and bracelets. Jill Renee explains, "Because
of our jewelry background and experience, we expanded the offerings on the site to
provide additional high quality jewelry items to our customers. We recognize that
when purchasing a high-dollar item online it is important to go with a reliable
jeweler who is known for their quality pieces - and that is what Danforth Diamond
offers."


About Danforth Diamond
With over 50 years of jewelry expertise, Danforth Diamond is driven to make certain
their customers receive the highest quality jewelry for the best value. Their
diamond experts are available to answer questions before, during and after the sale
to make sure their customers make an educated buying decision. Danforth Diamond can
be found on the Internet at http://www.danforthdiamond.com/.

Company Contact:
Jill Renee
http://www.danforthdiamond.com/
Phone: 877-404-7464

Press Release Contact:
Alyssa Duvall
http://www.bigoakinc.com/


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Web Site = http://www.danforthdiamond.com/

Contact Details = Jill Renee
http://www.danforthdiamond.com/
Phone: 877-404-7464
Alyssa Duvall - Big Oak
804-741-6776
alyssa@bigoakinc.com