Interactive Direct Marketing Company ingage to Host `The Next Generation of Direct Marketing` Seminar on April 25th

Released on = April 21, 2006, 4:24 pm

Press Release Author = ingage

Industry = Management

Press Release Summary = Growth strategy expert Steve Kimball will discuss key issues
affecting marketing effectiveness and ROI. Attendance is free and seats are limited
to the first 75 registrants.

Press Release Body = Durham, NC - April 24, 2006 - ingage, a nationally recognized
direct marketing company offering a roster of interactive products that deliver
superior response rates and innovative measuring tools, will host a seminar on April
25th on \"The Next Generation of Direct Marketing\".

Steve Kimball, President and CEO of Tuscan Advisors, a consultancy specializing in
growth strategies, marketing investment optimization and product launches, will lead
the session. Among the topics Kimball is to cover are the increased demands for
accountability in marketing investment and the key elements of a successful
interactive direct marketing campaign.

"For most marketers, the dawn of the information era was both a blessing and a
curse. While increased connectivity and faster communications meant new
opportunities, they also led to higher standards in ROI accountability and a decline
in the effectiveness of traditional media marketing," commented Steve Kimball.

Headquartered in Durham, ingage is one of the first organizations in the U.S. to
realize the enormous potential for a new kind of direct marketing - interactive
direct marketing. "To stay on top of their game, marketers must embrace the changes
taking place and make the best of technologies that combine enhanced targeting and
tracking capabilities," said Nick Piornack, Executive Vice President of ingage.
"Steve Kimball is a thought leader who has played pivotal roles in the growth,
development and positioning of both emerging and established companies. We are
excited to be hosting an event that will help area marketers better understand the
latest trends in the direct marketing arena, as well as the strategies they can
implement to optimize their investment," added Piornack.

The seminar is open to the local business community, but attendance is limited to
the first 75 registrants. Seats are filling up quickly for the evening seminar to
be held on April 25th at 3100 University Tower Boulevard in Durham at 5:30 pm. To
register visit .

# # #
About ingage
ingage, headquartered in Durham, NC, defines the interactive direct marketing
category with its patent-pending technology. Clients can easily update prices and
images, deploy tracking features that provide instantaneous tracking information
with behavioral data, and measure results from specific offers. With the ingage
product suite clients have experienced 4X the response rate of traditional direct
marketing campaigns. Typical applications include trade show collateral, direct
mail, product and corporate brochures, fundraising activities, recruiting
initiatives, product catalogs, digital magazines and publications. The company's
client roster includes Bald Head Island, Blue Cross Blue Shield, Duke Children's
Hospital, Entertainment Industry Foundation, Home Quarterly Magazine, National
Multiple Sclerosis Society, PBM Graphics, and national marketing and advertising
agencies including Gibbs and Soell.
For more information on ingage, visit or call 919-433-1861.

About Steve Kimball
Steve Kimball provides a fresh perspective on the best way to grow your business. He
advises CEOs and their leadership team on growth strategies and execution,
optimization of marketing and sales investments, and product launches. He is an
advisor to the Virginia Council of CEOs and the Greater Richmond Technology Council.
Kimball has a business degree from Stonehill College and has participated in Darden
Graduate School's Executive Program.
For more information about Steve Kimball's capabilities, visit or call 804-515-7633.

Web Site =

Contact Details = Ashlie Lanning

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...