Usability - success factors and pitfalls - Share knowledge with digital marketers

Released on = April 11, 2006, 3:53 am

Press Release Author = Knexus Community

Industry = Management

Press Release Summary = Knexus Community, the Corporate Digital Business Network, is
holding a roundtable forum on Usability - success factors & pitfalls, in Central
London on 26 April 2006.

Press Release Body = 6 April 2006, London: Knexus Community, the Corporate Digital
Business Network, is holding a roundtable forum on Usability - success factors &

The forum includes insights on what companies must take into account for usability
diagnosis, presented by industry expert Simon Norris, MD at Nomensa, followed by a
moderated roundtable workgroup to address key challenges and generate new ideas for
the participants.

"This forum presents an exciting opportunity to learn from industry peers and to
share Nomensa knowledge about usability best practice. The forum will address
critical issues about usability including translating usability research into
effective design; measuring and demonstrating ROI and maximising the commercial
value of usability." Simon Norris, Managing Director of Nomensa

Benefits of participating include:
* Learn about the key success factors & pitfalls for usability, based on real examples
* Generate new ideas
* Meet your peers who are focused on usability and willing to share their
experience, challenges and knowledge - representatives from UK, European and global
brands only, no vendors, management consultants or agencies
* Non-sales environment focused entirely on solving challenges & generating ideas
* Validate your own usability strategy
* Understand which usability methods are the most effective for your organisation
* Gain important insights on what other companies are planning & implementing

Join the debate with companies including: Diageo, E.ON, Hotcourses, P&O Ferries,
Prudential, uSwitch and many more. For more information about the roundtable forum
which is held on 26 April 06 and find out how to get involved, visit

To find out more about becoming a member, visit

Attendance restricted to corporates. No vendors, SMEs, agencies or consultants allowed.

About Knexus Community
Knexus Community is a leading corporate digital business network, providing secure,
peer group connections for digital business knowledge and ideas. Community access is
through an annual membership subscription and available for corporate executives
from major European and global companies. Vendors of IT products, SMEs and
consultants are not permitted to join.

For further information:
Hiren Surti
Knexus Community
+44 (0) 20 7631 4151

About Nomensa
Nomensa are experts at improving the 'user experience' and developing engaging
strategies to help clients reap considerable commercial benefits. Our proven
approach is based upon our proprietary 'Human Centred Design' methodology, developed
through the successful management of numerous extensive commercial research projects
- we call what we do 'humanising technology'.

For further information:
Caroline Risk
+44 (0) 117 929 7333

Web Site =

Contact Details = Hiren Surti
Knexus Community
+44 (0) 20 7631 4151

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