Online Fashion Magazine `VisAVis` Quickly Gaining A Global Presence

Released on = June 27, 2006, 1:44 pm

Press Release Author = The Clermont Group, Inc.

Industry = Media

Press Release Summary = Vis.A.Vis ( is a new online fashion
magazine attracting members from Beijing to New York City. Visitors may register for
free unlimited access to gorgeous fashion photography, insightful articles and
unique features for members. Advertisers are discovering its unique and innovative
format that eschews typical \"banners\" and \"buttons\" for large, vibrant images.

Press Release Body = Newly launched online fashion magazine Vis.A.Vis has already
become the premier online destination devoted to fashion, style and culture. In just
two months since launching, Vis.A.Vis has already attracted members from all over
the globe, including Beijing, Sydney, Mumbai, Dubai, Beirut, Oslo, London, Paris,
Mexico City, Montreal, New York City, Miami and Los Angeles. With members from
different locations and cultures, the online magazine proves to have tremendous
appeal to a worldwide audience.

According to Ralph Clermont, the site's cofounder and creative director, the online
magazine is dedicated to the most exciting trend in the world today:
multiculturalism. "The great cities of the world, from New York to Barcelona, Miami
to Milan and Paris to Rio de Janeiro, embrace international trends in fashion and
beauty, music and food, arts and entertainment," he says.

Vis.A.Vis travels to a different city for each issue and explores where fashion and
beauty trends originate. The online magazine captures the flavor of a locale and
uses models from that setting to give the fashion spreads an authentic feel and a
distinctive look. The articles keep readers up-to-speed on the impact of these
cultures on the U.S. and vice-versa. Since its launch, Vis.A.Vis has featured Miami,
the Italian Riviera, Buenos Aires, New York and Ocho Rios in Jamaica, among others.

"The mass media has caught on to the fact that the mainstream is made up of
influences from all over the globe," Clermont says. "Vis.A.Vis is at the forefront
of this trend."

The online fashion magazine has a modern, stylish edge, but takes a provocative,
authoritative tone to its coverage of pop culture. Vis.A.Vis presents strong,
beautiful, sophisticated images that reflect the beauty of every culture. It charms
and engages the reader with a frank, delightful exchange of information and ideas.
The editorial mix is intended to be inclusive of and welcoming to all women. The
site allows members and visitors to view photographs and articles under categories
such as "Fashion," "Beauty," "Travel," "Cuisine," "Culture Caf" and "Body

This content is fused with the site's highly unique advertising format which is
proving to be a hit with its advertising partners. Built around the concept of
"Anchors" and "Sponsors", Vis.A.Vis has recreated online, the bold and lush
environment normally found in glossy print magazines. The ads are integrated in a
large and prominent manner without being intrusive, so they become part of the
experience. Vis.A.Vis has devised different programs to allow maximum flexibility
for advertisers' marketing objectives and budgets; where Anchors receive higher
exposure for maximum impact, and Sponsors receive more efficient, focused

Additionally, Vis.A.Vis will soon deploy exciting new interactive features to foster
connectivity among members and within the site. Such features include:

* Member Networking - encouraging members to create profile pages, connections,
messaging and forums to leverage the built-in community of shared tastes and

* Surveys - enabling members to vote for the Vis.A.Vis cover model of their choice.
By showcasing potential "cover models," the image that garners the most votes will
become the main homepage of the site for a certain duration. Other examples include
travel destinations to be showcased for future fashion spreads and editorial

* User-generated Content - allowing members to submit their own user-generated
content to be selectively published on the site alongside proprietary Vis.A.Vis
content. Such content may include photo spreads, articles, model portfolios,
independent music and film clips that all fit within the fashionable, cultural
context of Vis.A.Vis.

* Online Store - featuring an eclectic mix of undiscovered gems from the worlds of
fashion, art, music, literature and film.

To become a member with free unlimited access, visitors may register by going to and clicking on Register Free. Registration is quick and simple.

Web Site =

Contact Details = 4040 NE 2nd Ave, Suite 312
Miami, FL 33137
(305) 576-4050
(305) 576-7004

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