Starr Tincup creative director moves to account management

Released on = September 20, 2006, 10:48 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Joe Galvan embarks on new career journey

Press Release Body = FT. WORTH, Texas - September 20, 2006 - Starr Tincup, an
integrated marketing firm focused on customer selection, acquisition and retention
for software and services companies, announced today that Joe Galvan is taking on a
new position within the firm. Joe is moving from his role as creative director for
Starr Tincup to an account support role in which a part of his time will be spent
working directly with clients. When he is working on client management, his focus
will be client accounts, as opposed to web and graphic design and indirect client

Joe's new role will leverage his creative design background to create a positive
client management experience for the firm's top customers. This dualistic assignment
is an important concept of the new marketing agency model, which is embraced by
Starr Tincup. The new agency model seeks to decrease specialization so that each
employee will spend at least 20 percent of his time managing accounts and working
with clients. Joe's transition is a natural progression following this model, as he
will continue to work within his specialization and also work directly with his

"Joe's experience as a creative director enables him to accurately assess the
creative aspect of the client's account," said Bret Starr, principal and co-founder
of Starr Tincup. "His creative expertise is a rare talent that not every account
manager possesses."

Joe's knowledge of the creative aspect of the list-offer-creative impact formula
will enable him to provide to clients insight that is not immediately available to
other account managers. This formula is often used by marketers to discuss the
elements of an integrated marketing campaign and the necessary delegation of time
and resources to each. Most account managers have extensive knowledge about the list
and offer, but not about the creative element. Joe will apply his expertise in all
three elements to his clients' accounts.

"He has an area of competency that is very rare for an account manager," said J.
William Tincup, principal and co-founder of Starr Tincup. "He has the ability to
evaluate an account holistically, and this fusion of creative and management is a
huge asset to our firm. And Joe is awesome."

About Starr Tincup

Starr Tincup is a premium marketing agency for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and

For more about Starr Tincup, visit their website at or read
their blog at

Web Site =

Contact Details = Media Contacts
Bret Starr
Principal and Co-Founder

J. William Tincup
Principal and Co-Founder
Starr Tincup

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